Max Mara launched in 1951 as a classic of Italian tailoring, while Weekend Max Mara joined only in 1983. You might think it’s simply a matter of dividing elegance and everyday style, but the story is a bit more complex. It’s about two very different identities under the same banner. On one hand, you have the iconic “101801” coat, timeless …Read more

The European luxury real estate market was valued at around $549–615 billion in 2025 and is growing at a rate of 4–5% per year. Forecasts predict it will reach $943 billion by 2034. Impressive scale, isn’t it? But what’s even more interesting is who is buying these properties.

In Spain, over 90% of luxury homes end up in the hands …Read more

On December 12, 2024, the Chanel house announced something no one expected: the new artistic director of the fashion collections is Matthieu Blazy. The first external designer in this position since Karl Lagerfeld. Yes, Virginie Viard led the house for five years, but she was a maison protégé. Blazy? He comes from a completely different world.

Who is this …Read more

You may not know this, but the term “bespoke” has a precise definition in the British tailoring association SRBA: a minimum of 50 hours of handwork and a unique, individually drafted pattern. In practice, many ateliers misuse this word for marketing purposes, selling a service closer to MTM, or made-to-measure, as “bespoke.” But these are completely different levels of personalization …Read more

Selected Patek Philippe or Rolex models can gain 50-100% in value over a decade, sometimes even more. The Big Three (Rolex, Patek Philippe, Audemars Piguet) are considered the most reliable entry point, although even here, success depends on the specific model, condition, rarity, and demand trends. The luxury watch market is an unregulated, selective, and highly sentiment-driven space.

What …Read more