The morning doesn’t begin with coffee, but with the first touch of fabric on your skin—a soft, almost imperceptible moment that sets the tone for the entire day. The best robe is therefore not just an accessory in your wardrobe, but a personal comfort zone—something between luxury and everyday necessity. In the world of home fashion, the material takes center …Read more

Sales of fragrances in the women’s category increased by 12% year-on-year across the entire EU. This is no coincidence. Gourmands, those sweet, warm compositions, now make up about 40% of the women’s perfume market. And #PerfumeTok? That’s where these notes reign supreme, with people describing them as “sexy” or “attention-grabbing.”

But what does it actually mean for a fragrance to …Read more

Counterfeit goods account for about 2.3% of global trade, which is around USD 467 billion in 2021. Sounds abstract? In 2024, goods worth approximately EUR 3.8 billion were seized in the EU alone, a 30% increase compared to 2022. This is no longer a small market margin.

Giorgio Armani once said: “Actually, I am very glad that people can buy …Read more

Try to compare the most luxurious place in Switzerland, and you’ll quickly fall into a trap. Here, luxury operates on several levels at once, and no region excels in everything. It can be measured by:

• Experiences (5* hotels, Michelin, exclusive ski passes)
• Capital (millionaire density, ultra-prime property prices)
• Privacy (cantonal taxes, banking discretion)
• Social prestige (where HNWI reside, which addresses

VS & Co. achieved USD 6.55 billion in revenue in 2025, with PINK driving growth among Gen Z—double-digit in Q3 2025. The numbers alone don’t tell the whole story, but they show that the distinction between VS and PINK is not a marketing whim, but a real difference in approach to customers.

Victoria’s Secret is sexy, elegant premium lingerie; PINK