Sales of fragrances in the women’s category increased by 12% year-on-year across the entire EU. This is no coincidence. Gourmands, those sweet, warm compositions, now make up about 40% of the women’s perfume market. And #PerfumeTok? That’s where these notes reign supreme, with people describing them as “sexy” or “attention-grabbing.”

But what does it actually mean for a fragrance to …Read more

Counterfeit goods account for about 2.3% of global trade, which is around USD 467 billion in 2021. Sounds abstract? In 2024, goods worth approximately EUR 3.8 billion were seized in the EU alone, a 30% increase compared to 2022. This is no longer a small market margin.

Giorgio Armani once said: “Actually, I am very glad that people can buy …Read more

Try to compare the most luxurious place in Switzerland, and you’ll quickly fall into a trap. Here, luxury operates on several levels at once, and no region excels in everything. It can be measured by:

• Experiences (5* hotels, Michelin, exclusive ski passes)
• Capital (millionaire density, ultra-prime property prices)
• Privacy (cantonal taxes, banking discretion)
• Social prestige (where HNWI reside, which addresses

VS & Co. achieved USD 6.55 billion in revenue in 2025, with PINK driving growth among Gen Z—double-digit in Q3 2025. The numbers alone don’t tell the whole story, but they show that the distinction between VS and PINK is not a marketing whim, but a real difference in approach to customers.

Victoria’s Secret is sexy, elegant premium lingerie; PINK

The Santiago Bernabéu Stadium, after its massive modernization (2019-2024/25), is now a venue for 85,000 people, featuring a retractable roof and a 360° screen. And of course, with the new “box,” a broader range of premium zones has arrived. When you say “Área VIP Corporate Hospitality” in Madrid, you mean more than just a good view: it’s cocktail catering with …Read more