You know what, sometimes I think we’re living in crazy times. Louis Vuitton—the brand I used to associate mainly with handbags—is now part of the LVMH empire worth over 380 billion euros. That’s more than the entire GDP of Poland, in case anyone’s wondering.

But what am I actually talking about? A few months ago, something popped up on …Read more

You should know that Chanel No. 5 was no accident. It was a revolution captured in a bottle”—that’s what Coco Chanel reportedly said when, in 1921, she changed the world of fragrance forever.

On May 5, 1921, something extraordinary was happening at the Parisian atelier on rue Cambon. Coco sat across from Ernest Beaux, the Russian perfumer who had just …Read more

The silence was incredible. Twenty thousand people in the stands at Janów Podlaski held their breath as Formula—a chestnut Arabian mare whose every movement resembled a dance—ran into the arena. It was June 2025, the Arabian Horse Days, and for the first time, I understood why the whole world looks at Poland with envy.

Poland owns about 10% of …Read more

Did you know that a single match can bring half the world to a standstill in front of their TVs?

Every year, El Clásico draws between 500 and 650 million viewers around the world —that’s more than the Super Bowl and Champions League finals combined. I’m talking about a match that, for many, is a holiday. For others, simply the …Read more

What do a Formula 1 driver speeding around the Monaco circuit, a K-pop star performing in front of thousands of fans, and a CFO negotiating a billion-dollar contract have in common? The answer might surprise you — all three can be seen wearing a TAG Heuer watch on their wrist.

That’s no coincidence. For generations, this brand has attracted people …Read more