Chinese New Year is the holiday of holidays in China – fireworks, family reunions, weeks off work. But December 31st? Historically, just an ordinary workday. However, Guangzhou is rewriting these rules. The capital of Guangdong province, spread across the Pearl River Delta with a population of about 18.7 million, is reinventing the Western New Year’s Eve – and more and …Read more

Imagine the scene: a billionaire in a dark suit with no logos, a Patek Philippe watch without a gold bracelet, a car without chrome lettering on the hood. Silence instead of the roar of a V12. That’s what “quiet luxury” is—luxury that doesn’t shout, but whispers. And electric Bentleys fit perfectly into this trend.

“Quiet luxury”: luxury that doesn’t need

Scottish whisky is experiencing a true renaissance – in 2025, single malt exports exceeded £4.7 billion, and more than 2 million tourists visit Scotland each year to tour the distilleries. Interestingly, a large part of this boom is thanks to small, independent distilleries established in the last 10–20 years. It is these startup distilleries —producers who focus on small-scale production, …Read more

Why you won’t find a single Balenciaga slogan

If you search Google for “Balenciaga advertising slogan,” you might be surprised — because you won’t find any official slogan that the brand uses consistently across all campaigns. Balenciaga simply does not have a permanent tagline. And that’s no accident.

What makes Balenciaga different from typical brands?

Most well-known companies have …Read more

You’re standing at the bus stop, minus ten degrees, wind crushing your face. But then you see her — the woman in that jacket. You recognize the logo from five meters away. And suddenly you realize that the cold isn’t the only thing at play here. In 2025/26, the luxury puffer jacket has become a calling card — just as …Read more