Tiffany Foundation & What. in the mission of environmental protection
Tiffany & Co. brand can be known for its production of incredible quality jewelry and watches. Founded in 1837 in New York, today it is one of the largest names in the industry. Its most iconic product is the diamond engagement ring, popularly called “tiffany” or “tiffanyka”. And the brand itself is also known for the characteristic blue fabric in which its products are packaged. This color is known as “Tiffany Blue” and is a registered trademark of the brand. However, it turns out that the brand also makes a huge contribution to protecting the planet. Tiffany & Co. Foundation has already donated a total of over 100 million dollars to environmental protection.
For years, this foundation has been guided by the belief that a successful company is actually responsible to the larger community. Which is why Tiffany & Co. Foundation embodies this belief by striving to make a significant impact on society and the planet for generations to come. And as we know, such investments, especially by large corporations, actually help reduce the negative impact of business activities on the natural environment. This is definitely a good step forward balancing the consequences of the production of luxury goods.
Tiffany & Co. Foundation is already entering its third decade of activity and does not seem to be slowing down. And the fact that f has already exceeded $100 million in donations to nonprofits, proves her commitment and determination in this area. So what activities has he already done?
The institution supported the creation and implementation of over 30 Marine Protected Areas. Thus, it protected approximately 11 million square kilometers in five oceans of the world. This, in turn, perfectly reflects the Foundation’s commitment to the development of the global “30 for 30” movement. Its goal is to protect 30% of the world’s land and ocean areas by 2030.
Protecting coral reefs
The foundation also supported protecting and promoting coral reefs in over 30 countries around the world. So far, it funds all kinds of research into new methods of protecting and restoring coral reefs. One of them is the use of artificial reefs, which can help rebuild damaged ecosystems. Coral reefs themselves are some of the most diverse ecosystems in the world and provide an important source of subsistence for many organisms. Unfortunately, for some time now they have been threatened by, among others, climate change, water pollution, excessive fishing and tourism. That is why it is so important to take action to protect them.
In addition, the Tiffany & Co. Foundation is also involved in projects to protect landscapes, i.e. geographical areas that are characterized by exceptional aesthetic, historical, cultural or natural value. The scope of activities in this area includes building and maintaining national parks and nature reserves, restoring degraded areas, reclamation of degraded areas and educating society about the importance of landscapes.
To date, the organization has protected as many as 10 million acres of ecologically rich and culturally significant lands. It has contributed to the remediation of abandoned diamond mines in Sierra Leone and the cleanup of abandoned mines throughout the American West. It also financed a project that aims to protect the waters of the American Yellowstone River from pollution and excessive use of natural resources.
Tiffany & Co. Foundation or how to increase awareness in the industry
All of the foundation’s donations contribute to funding activities such as scientific research, education and public awareness projects, and investments in environmentally friendly technologies. By supporting these initiatives, luxury company Tiffany & Co. not only has direct impact on the sustainable development of our planet, but it also helps increase public awareness about the threats we face in the face of the climate crisis and other negative changes.