Not just clothes – the Fendi beach club is just around the corner

The activities of fashion brands have been going beyond designing collections for some time now. Global fashion houses are experimenting by introducing luxury-related services, experiences and products to the market. The Italian luxury fashion brand Fendi decided to take such action. It has established cooperation with a 5-star resort Puente Romano Beach Resort, to open the world’s first Fendi beach club. Does this place have the potential to create a unique place to relax, combining fashion, luxury and summer relaxation on the beach?

Fun brand spirit

Fendi has been famous for its innovative designs, luxurious materials and excellent workmanship for years. Their iconic products such as handbags Baguette and Peekaboo, have gained enormous popularity all over the world. Since the brand became part of the LVMH luxury group, one of the largest fashion companies in the world, in 2001, it has strengthened its position on the international market. Today, it enjoys recognition among both many celebrities and fashion lovers.

The spirit of the Fendi brand can be described asfunny, quirky and full of creativity. The Fendi brand has gained its reputation not only thanks to its luxurious and elegant approach to fashion, but also thanks to the freedom with which it experiments and introduces elements of fun into its designs. In my projects often uses unusual patterns and bright colors and fun additions that give their products a unique character. Their handbags and accessories often include creative details such as pompoms, embroidery or animal patterns, which add humor and personality.

This is also visible in their advertising campaigns, which often refer to elements of fantasy and unconventional ideas. Fendi can surprise and attract attention with its creativity, creating its own unique and recognizable image.

Fendi Beach Club – a place full of fun

Gonzalo Rodriquez, general manager of Puente Romano Beach Resort, summed up the project with these words: “We can’t think of a better way to welcome summer than with our new beach club! It’s a pleasure and an honor to collaborate with Fendi”. As part of this unconventional partnership, the resort’s Chiringuito Beach Club has been redesigned. Now it is dripping with vivid colors, prints and emblematic stripes reflecting the fashion house’s iconic collections.

Fendi, working with Puente Romano Beach Resort, emphasizes its approach to fashion. Additionally, it presents its new summer capsule collection Astrology 2023 in an equally extraordinary way. Interestingly, this collection includes not only clothes, but also furniture, pillows and textiles.

How will Fendi Beach Club welcome you?

On the beach, in front of Chiringuito, Fendi has created special cabins and loungers that provide comfort and fresh air. The beach loungers and chairs are decorated with various red and yellow cushions, and the soft beach rugs are decorated with delicate beiges. You can also notice Fendi mats with red and white stripes on the tables, which create an interesting contrast. Additionally, the whole is complemented by Fendi tableware decorated with zodiac signs.

Additionally, next to the beach club, you can find Fendi pop-up store for the summer, where customers have the opportunity to purchase key pieces from the new Astrology collection, including the iconic Peekaboo and Baguette bags, which are the symbol of the brand. This unique initiative allows customers to immerse themselves in the world of Fendi, experiencing not only fashion designs, but also a unique atmosphere of a place that is intended to represent the spirit of the brand.