Just five years ago, that sounded like a joke, right? A guy with a cream for 100 euros. But let’s look at the numbers:
- 52% of men in the USA use facial care products (+68% since 2022)
- Global men’s grooming market: USD 19.2 billion in 2026, forecasts indicate USD 52.1 billion by 2036
This is no longer a niche trend. …Read more






