The history of the Hermès brand

The story of the Hermès brand is truly unique. In today’s fast-paced fashion world, where companies emerge and disappear in the blink of an eye, there are a few exceptional fashion houses that have stood the test of time. Among them, Hermès stands out, captivating the hearts of fashion and design connoisseurs around the globe for over two centuries. Originally specializing in crafting high-quality horse harnesses, the brand quickly earned a reputation for impeccable craftsmanship and unparalleled product quality.

From those humble beginnings, Hermès has evolved into an extraordinary fashion house, synonymous with luxury, elegance, and unmistakable style. We invite you to explore the remarkable history of Hermès, journeying through the centuries that have shaped its position as one of the most recognizable players in the world. This journey through history is not only a story of exceptional craftsmanship, but also of a relentless pursuit of innovation and adaptation to changing times.

Artisanal beginnings

The history of the Hermès brand dates back to the 19th century, to a Parisian workshop founded by Thierry Hermès in 1837. But let’s go even further back, to 1801, when Thierry was born in Krefeld. He came from a family of French Protestants who had found refuge in Germany three centuries earlier to escape religious persecution. Raised in the Calvinist tradition, he believed that the path to wealth lay in hard work and integrity. However, he left his homeland quite late, at the age of 30. That was when he decided to set off for Paris, embarking on a journey that would lead him to success.

After settling in France, he began manufacturing and trading, specializing in products for horses, such as saddles and harnesses. In 1837, he founded his own company in Paris, naming it after his surname and the mythological Hermes, the messenger of the gods. Looking at the etymology, Hermès, as is well known, was the patron of travelers, who, thanks to his magical sandals, could journey across the world. This reference to mythology was a perfect analogy for the company’s activity, which was also connected to movement and travel.

The history of the Hermès brand: New challenges, new directions

Hermès quickly found its place in the world of elegance and prestige, offering its l uxurious handcrafted products known for their solid workmanship and innovative solutions. When the company was founded in 1837, horseback travel, carriages, and coaches were commonplace, which contributed to the swift interest in its products. Their exceptional quality and remarkable technical ingenuity were even recognized at the 1867 World’s Fair. There, the company was awarded the First Class Medal. Among its clients were renowned figures such as Russian Tsar Alexander II, who purchased saddles from Hermès.

After the death of the legendary founder, the company was taken over by his son, and later by his grandsons Adolphe and Émile-Maurice Hermès, who faced new trends. With the advent of automobiles, the company’s operations also evolved. Adolphe and Émile-Maurice Hermès moved the workshop to Faubourg Saint-Honoré, where the company remains to this day. To meet the changing needs of their clients, they introduced the first leather collection of suitcases, briefcases, and handbags, as well as small leather goods, equestrian apparel, watches, and jewelry.

Adolphe and Émile-Maurice Hermès became pioneers in the European market by introducing zippers to leather goods. This earned them the reputation as creators of the “fermature Hermès.” The first leather jacket fastened with a zipper was made in 1918. Their innovative approach also led to iconic products such as silk scarves. The first was made from leftover lining, but over time the brand introduced as many as 2,500 designs. Luxury scarves quickly gained popularity among style icons such as Audrey Hepburn and Jacqueline Kennedy.

Extraordinary brand identity

The history of the brand Hermes also encompasses visual aspects that play a key role in its recognition and prestige. A crucial element is the logo design, which serves not only as a distinctive mark but also as a reflection of the brand’s philosophy and values. It is a manifestation of extraordinary beauty, artisanal craftsmanship, and unique aesthetics for which Hermès is renowned.

The Hermès logo features a horse-drawn carriage seen from the right side, accompanied by a man standing opposite it. The entire design is rendered in orange on a white background, giving it an elegant and sophisticated character. Beneath the graphic is the brand’s distinctive typography, which completes the composition and adds prestige. The inspiration for this unique logo was an illustration by Alfred de Dreux, purchased by Émile-Maurice Hermès in the 1920s. This subtle gesture became the foundation for today’s Hermès logo, symbolizing the harmony between tradition and modernity, elegance and innovation.

The story of the Hermès brand today

Even so, Hermès has not rested on its past achievements. The brand remains true to its roots while constantly introducing innovations that keep it relevant. From silk scarves that have delighted with their subtle elegance for years, to the iconic Birkin bags. Every Hermès product is a testament not only to artisanal excellence, but also to a unique style that appeals to the highest aesthetic standards.

Today, the Hermès brand represents not only legendary products but also a diverse range that includes clothing, jewelry, watches, and accessories. Each of these items is meticulously designed and crafted with the utmost attention to detail, meeting the expectations of the most discerning clients. Hermès has become a symbol of prestige and luxury, with a name synonymous with excellence and superior quality. Despite expanding into new markets and broadening its product range, this premium brand remains true to its original mission. It continues its legacy as a true legend of contemporary fashion, a name that inspires admiration and respect among lovers of elegance and style.