Luxury through the eyes of Generation Z. The 10 most popular brands on Instagram

Photo: Pixabay

Future trends will be decided – if not already decided – by young people, and one indicator of Generation Z’s approval or disapproval of anything is the amount of interaction on social media. This makes it very easy to see which brands are most popular with the young. Here are the 10 most popular brands in terms of number of followers on Instagram.

Instagram has become one of the leading social media platforms – along with Facebook, X (formerly Twitter) and TikTok. It is perhaps the medium most associated with so-called influencers, i.e. people who attract crowds of other users with their work. Influencers can not only earn enough on Instagram to remain self-sufficient and forget about their regular jobs, but even make a fortune, inking hundreds of thousands of dollars per photo. This attribution is the currency with the highest exchange rate these days.

Which luxury brands are most popular among the younger generation?

For marketing departments of individual brands, this has been a matter of course for a very long time. Thus, competing companies are outdoing each other not only in the market, but also on the Internet, fighting for the attention of consumers. This is also how they are able to reach the youngest generations, because it is the young people who are most active on social media. Looking at the statistics of those observing the profiles of well-known luxury brands, we can easily see which are most popular with generation Z. Here is the ranking:

#1 Chanel (59.4 million observers)

Chanel occupies the first place for a reason. The company’s marketing department was able to create on its profile on Instagram the impression of a physical boutique, where users of the platform can almost feel like they are shopping – which is exactly the point.

#2 Louis Vuitton (55 million observers)

Louis Vuitton doesn’t follow trends, Louis Vuitton sets them! That’s also how it’s trying its hand at connecting with the younger generation on social media, and apparently doing it well. LV’s profile on Insta is followed by 55 million users. Like other brands, Louis Vuitton, too, is embracing collaborations with influencers, who further screw up the luxury giant’s crazy profile reach.

#3 Gucci (52.7 million observers)

Zero surprise. Over the past few years, Gucci has been an undisputed phenomenon among generations entering adulthood. Gucci bags and belts have been and continue to be synonymous with prestige, at least in generation Z. The brand’s incredible popularity on social media only confirms its position. It’s only strange that Gucci only came in third place.

#4 Dior (45.5 million observers)

Dior’s profile on Instagram is not only marketing and promotion, but also… education. The brand presents high-quality photos, mixing visual experiences with storytelling and the stimulating influence of influencers and celebrities. But that’s not all. Dior is also not shy about showing how trends are created from behind the scenes, presenting behind-the-scenes looks at the design process and intricate craftsmanship.

Wristwatch 6729922 1280 — Photo: Pixabay

#5 Prada (33.3 million observers)

“The devil wears Prada,” and Generation Z – in this context – would not hesitate to sign the cyrograph. A monumental 33 million watchers prove that Prada will be a fashion giant for a long time to come.