“Les Gastons Vuitton Gourmette”.

“Les Gastons Vuitton Gourmette”. – is not just a name, it is an invitation to an exclusive journey through the history and style of the Louis Vuitton brand. This unique jewelry line, created by the incomparable Francesca Amfitheatrof, is a tribute to the legacy of Gaston-Louis Vuitton, the third generation heir to whom the brand owes its uniqueness. After all, the last part of the name, freely translated, can mean fine jewelry as well as a subtle attitude or elegant lifestyle. This Louis Vuitton men’s line combines both definitions in a perfect dance of elegance, setting new standards of elegance for the modern man.

In pursuit of inspiration

The author of the new line of men’s jewelry is Francesca Amfitheatrof, Louis Vuitton’s artistic director for watches and jewelry. She is also a renowned jewelry designer, known for her extraordinary talent and unique sense of style. Her works are a symbol of innovation and elegance, earning her recognition in the global fashion market. As artistic director of Amfitheatrof, she continues to pursue her passion, creating unique collections that enrich the fashion world with new markers of style and beauty. When she began her search for inspiration for her debut men’s jewelry collection, she did not target popular artists, celebrities or influencers.

Instead, her focus turned to the roots of the Louis Vuitton brand, where she found inspiration in the history and heritage of the Vuitton family. In her exploration, she reached out to the lone third-generation heir who eventually took control of the brand: Gaston-Louis Vuitton. And it was his story that became the starting point for creation. Inspired by the brand’s roots, Amfitheatrof has infused a subtle dose of the past to create modern masterpieces that adorn classy men.

A forgotten member of the Vuitton family

He was born in 1883, as the great-grandson of the brand’s founder and played a key role in the company’s development in the 20th century. He was responsible for numerous innovations in the field of luggage and travel. It was his efforts that led to the spread of distinctive designs and manufacturing techniques, such as the LV monogram. In addition, Gaston expanded the brand with new product lines and expansion into international markets.

Little information is available about his life, but the company sometimes emphasizes that he brought his unique, playful style to leather goods. Although he had no offspring, a photo showing him as an elderly man with a mustache, thumbing his nose at the camera with both hands, suggests a playful approach to life. “His father and grandfather were serious businessmen, but Gaston was a creative character, full of humor and irony.” – Francesca Amfitheatrof said in an interview. “I think this aspect is very attractive to young consumers today. After all, There’s a little Gaston in each of us.” The pendants in the latest jewelry collection, called Les Gastons Vuitton, continue this legacy, providing a modern take on his eccentric ideas

“Les Gastons Vuitton Gourmette”-The first real approach to men’s jewelry.

In addition to some genderless high jewelry designs, the 18 new pieces in the collection mark the brand’s first official step into men’s jewelry. Amfitheatrof stressed that while the designs are aimed at men, they can be for everyone. “I wanted to create something as versatile and casual as jeans.” – She explained, referring to four pieces made of blue titanium and yellow gold: a pendant necklace, a ring with a puzzle motif, and a pendant with a cartoonist’s pencil decorated with an engraved LV monogram.

The monogram motif was incorporated into the pin and single case piece, which inspired the diamond settings used in the earrings, pendant and chain bracelet. Product prices will range from €1,900 for a single earring to €145,000 for the Gourmette necklace. The latter It is made of white gold, decorated with 13-carat pavé diamonds and laser-cut. The “Les Gastons Vuitton Gourmette” collection will be available in the men’s and luxury jewelry departments of the brand’s stores.