Florence Pugh named ambassador of Tiffany & Co

Recently, twenty-seven-year-old Florence Pugh has been constantly in the spotlight. The British actress starred in Christopher Nolan’s latest film, “Oppenheimer,” which has been receiving rave reviews since its premiere two weeks ago. However, her impact extends beyond the film industry. She has also been invited to collaborate with a renowned American luxury jeweler and specialty retailer. It’s now official— Florence Pugh is the new ambassador for Tiffany & Co.

The feminine spirit of the brand

Over the years, Tiffany & Co. has been associated with many iconic moments in pop culture. Their flagship store on Fifth Avenue in New York, often referred to as the “Tiffany Flagship Store,” has become a symbol of luxury and romance. The brand also maintains an impeccable image and carefully selects its celebrity collaborations. Florence Pugh, however, is an outstanding role model for many women. Her portrayal of Amy March in the adaptation of “Little Women” brought her international fame and an Oscar nomination for Best Supporting Actress.

In the latest film “Oppenheimer,” the actress plays a seductive psychiatrist in love with the main character. Young, talented, and an emerging star of all genres, she delivered a masterful performance that earned her worldwide acclaim. It’s no surprise that Tiffany & Co chose her as the new face of their brand. ” I’m excited to announce this collaboration,” Pugh wrote on Instagram. “An equally special day during the shoot for this campaign, as I was still hiding my shaved hair at the time. Thank you for allowing me to be myself.”

Florence Pugh named ambassador for Tiffany & Co and their exceptional jewelry

The brand invited its ambassadors to collaborate on the launch of the latest campaign introducing the expansion of their iconic Tiffany Lock collection. Tiffany Lock is a unique piece with a rich history dating back to the company’s beginnings in the 1800s. These locks, featuring the distinctive Tiffany emblem, were originally designed for practical purposes, but over time they evolved into a symbol of love and commitment. Couples began exchanging them as a token of their feelings, and as the years passed, they became synonymous with unbreakable bonds between lovers.

“We are delighted to introduce new expressions of the Tiffany Lock motif,” said Alexandre Arnault, Executive Vice President of Tiffany & Co. “Our House Ambassadors showcase the new designs in a campaign anchored in the idea of love, which has been central to our brand’s DNA since its founding in 1837.” The expanded collection is therefore aimed at all genders and offers a diverse range of jewelry, including pendants, rings, earrings, and bracelets. Each star of the campaign is featured in the latest Lock designs, each bearing a powerful symbol representing unbreakable bonds. Undoubtedly, appointing Florence Pugh as a Tiffany & Co. ambassador was a brilliant marketing move for the brand, which, much like the actress herself, seeks to promote positive values in today’s world.