“Dior Cruise” 2024 – on the way to Mexico

Dior, as one of the most renowned fashion brands in the world, often showcases its collections during fashion shows and so-called fashion weeks. Nevertheless, it also organizes special events, such as shows on cruise ships, where their designs can be seen. And as it turns out, such a cruise is just around the corner. The fashion house has revealed that it will present its “Dior Cruise” 2024 collection in Mexico City on May 20. The exact location is yet to be announced.

Continuation of tradition

Anyone who has had the chance to explore the brand’s work knows that its artistic director, Maria Grazia Chiuri, blends fashion with culture and art in her creative approach. In fact, she has been with the brand since 2016. In her collections, Chiuri often draws inspiration from the history, traditions, and cultures of various regions and nations. She just as frequently addresses social issues such as gender equality, feminism, and diversity. Her collections for Dior reflect her strong beliefs and have, for years, consistently earned acclaim from fashion critics and brand enthusiasts alike.

source: vogue.co.uk

After taking her collection on a journey to Marrakesh, Athens, and Seville, last autumn we had the chance to see the Dior show in Mumbai. It was held in collaboration with Chanakya, a Mumbai-based atelier and women’s craft school. During the event, exquisite Indian embroideries were reimagined in Dior’s signature exclusive style. This year, the designer will continue her tradition of working with local artisans.

“Dior Cruise” – Mexico is now more than just a dream

It turns out, however, that this year’s event is not the fashion house’s first encounter with this Latin American country. In the “Dior Cruise” collection for spring 2019, presented in the French town of Chantilly, the designer sought inspiration from “escaramuzas”—traditional Mexican women on horseback. “What fascinates me most about escaramuzas is that they practice a sport commonly considered a ‘macho’ domain, and they do it dressed in traditional, exceptionally beautiful and feminine dresses,” said Chiuri herself.

  That’s why her models appeared at the Château de Chantilly dressed in variously embellished and reimagined versions of these very dresses. While analyzing the attire of Mexican horsewomen, the creative director delved deeper into history. She also traced the style of the adelitas — the female soldiers who fought during the Mexican Revolution from 1910 to 1920. These women were known for their love of red lips, bold silver jewelry, and voluminous embroidered skirts.

Tourism boom

An interesting aspect when choosing unusual destinations for the brand’s shows is the promotion of the location itself. Dior’s shows are major events in the fashion world, attracting designers, fashion editors, and celebrities from around the globe. Organizing such an event naturally draws media attention, which can potentially boost tourism revenue. It seems this is an added benefit of these kinds of ventures, and the current artistic director is well aware of it.

For Maria Grazia Chiuri, each cruise collection is like a map of dreams, a celebration of skills and cultures from around the world. For this exceptional show, which will be presented in Mexico City, the House seeks to pay tribute to the magnificence of Mexico’s heritage. Through these exciting dialogues, the creative director will highlight some of the country’s emblematic figures and creativity, a place that has been close to Dior’s heart since the House was founded in 1947, the fashion house announced in its official statement.