Try to compare the most luxurious place in Switzerland, and you’ll quickly fall into a trap. Here, luxury operates on several levels at once, and no region excels in everything. It can be measured by:
- Experiences (5* hotels, Michelin, exclusive ski passes)
- Capital (millionaire density, ultra-prime property prices)
- Privacy (cantonal taxes, banking discretion)
- Social prestige (where HNWI reside, which addresses






