Rolex brand – Swiss desire in men

For some it is the comfort of possession, for others a quiet life, perhaps fame. What the word luxury is and how many associations it evokes, only we ourselves know. But clearly one brand in the world has developed this exciting phrase for itself. Rolex brand referred to here, for any guy means as much as desire and this is not an exaggeration.

Why is this name so clearly associated with something very elitist?

Are these long-standing marketing efforts, or a typically male fascination with something that is not for everyone? The answer – like the question itself – is not easy, as many factors have contributed to the success.

It seems to me that the Rolex brand, above all, is a symbol in the history of watch making. An extraordinary and heroic pioneer betting on its ideas and, for those times, unearthly technologies.

In 1926, a milestone in the history of timepieces was taken, for they enclosed the watch in a waterproof and dustproof case, calling it the Oyster. Of course, not everyone believed it was possible to produce such an innovation, so the Rolex brand decided to take advantage of it.

A year after the first production, the watch was proven to be fully waterproof using a young swimmer named Mercedes Gleitze. For 10 hours the daredevil swam in a canal with the product Rolex and the watch made it to the end of the bold attempt in perfect condition.

That’s why the Rolex brand is a forerunner and a true gladiator, something few people remember today!

After a successful attempt to swim in the channel, the company followed this impulse further. Its marketing featured well-known athletes and even bolder achievements, all with Rolex watches in the background, of course.

Leaving aside the fact of flying an airplane over Everest, let’s pause a moment on the speed record attempt. In 1935, Sir Malcolm Campbell, one of the world’s fastest drivers, set a record of 300 miles per hour, or about 485 km / h speed on land at the Bonneville Salt Flats in Utah.

Just as you guessed, he was wearing this elite Swiss watch, and the Rolex brand was celebrating another success.

There were many more similar successes, such as the first self-winding watch with the movement of the wrist, the Datejust. In 1945, this was something unusual and very innovative. Today, to make a name for itself, the Rolex brand has to compete with many very good companies.

If only for a very simple reason, Rolex watches are no longer made by hand. Which many connoisseurs consider a weakness.

Which doesn’t change the fact that the Rolex brand, according to the latest Reputation Institute results, is the most reputable company in the world.In their ranking, she won the first city, and this is a clear signal of who deals the cards here.

People love Rolex for what it is, and nothing will change that anytime soon.