“Who is Sabato De Sarno?” – Gucci documentary film

For decades, Gucci has been a symbol of prestige, originality, and sophisticated style. But what really goes on behind the scenes of this legendary Italian fashion house? ” Who is Sabato de Sarno? “—the genius responsible for its creativity and vision? Now, we get answers to these questions thanks to a short documentary film that has just been released to the world.

To provide an authentic portrayal of Gucci’s creative director, the brand produced a short documentary film. Titled “Who is Sabato De Sarno? A Gucci Story,” the 20-minute film was created by the renowned New York filmmaking duo, Ariel Schulman and Henry Joost. They are the creators of the groundbreaking documentary “Catfish”, as well as two sequels to “Paranormal Activity”. This captivating story is narrated by Irish actor and Gucci brand ambassador, Paul Mescal. Through his words, we are drawn into the fascinating world of talent and vision that drives the Gucci brand.

Life behind the scenes

In the film “Who is Sabato de Sarno,” which moves viewers to both laughter and tears, we witness the intense effort the director and his team pour into every aspect of preparing for the debut runway show. The shots capture a frantic five days, as every detail of the collection is meticulously refined and creative energy fills the air. There are also intimate moments, when De Sarno shares his thoughts and memories with his closest collaborators.

Viewers have the chance to discover not only his vision of fashion, but also the person behind it. Music producer Mark Ronson and stylist Alastair McKimm share their perspective on working with De Sarno, highlighting his remarkable creativity and attention to detail. Yet the true strength of the film lies in the family moments, when the designer shares his dreams and fears with his loved ones. Among them are the designer’s parents, his husband Daniele Calisti, and his loyal companion, the dog Luce. It’s an intimate look behind the scenes at the life of one of contemporary fashion’s most influential designers.

All these elements lead up to the film’s climactic moment—the debut runway show of De Sarno, described by the narrator, Paul Mescal, as “18 minutes that changed Sabato’s life.” It’s not just a showcase of a new collection, but also a symbolic journey through the life and work of one of the most influential designers of our time.

The opening outline of the film “Who is Sabato de Sarno?”

The documentary has already debuted before a discerning audience—namely, a group of fashion students during a special screening in Shanghai. Now, it’s gearing up for its official premiere on the Mubi platform this coming Friday. “The film was originally supposed to last five minutes, but in the end, it grew to twenty,” the creators, Schulman and Joost, admit with a smile. “We captured so much fantastic material that we just couldn’t help ourselves.” Thanking De Sarno for the trust he placed in them, they add: “We are incredibly grateful for the opportunity to tell his story”.

The film will become a key element of the Gucci Ancora campaign, launched this week as a series of events around the globe. Interestingly, in collaboration with Air France, it will also be available on all flights in April. Screenings of the film in major cities worldwide are designed to give guests a deeper understanding of De Sarno’s vision within the context of Gucci. This is not just another film premiere, but a significant event in the fashion world that brings together art, history, and the brand’s future.

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