Paris Brought to Life – Balenciaga Resort 2024

Balenciaga—a brand that loves to surprise, and not always in a positive way. Known for its distinctive and bold designs, often featuring oversized silhouettes, unexpected proportions, and a blend of streetwear and high-fashion influences. The Balenciaga Resort 2024 collection is anything but ordinary, and its format is certainly innovative. With its latest project, the brand radiates an aesthetic rooted in urban life and mobility. And all of this takes place beneath the birthplace of the brand’s Paris headquarters, established in 1937.

After a series of scandals with Balenciaga at the center, the brand has recently been working effectively to rebuild its image. So, despite a temporary dip in media approval, it still holds a strong position in the luxury fashion market. Since 2015, it has continued to evolve under the creative direction of Demna Gvasalia, who introduced a fresh, modern approach to fashion well ahead of the curve. This year, Demna has once again surprised and impressed us. So what is the Balenciaga Resort 2024 collection really like?

Unusual everyday life

The brand is known for its incredibly spectacular shows, full of grandeur and special effects. A perfect example is the spring/summer 2023 show, featuring a runway submerged in mud. However, this time Balenciaga decided once again to break the mold and present its collection in a slightly different way. So, it released its Resort 2024 “Capital B” collection through a stop-motion film, in which the models took on the roles of passersby, going about their daily routines dressed in sophisticated wardrobe pieces.

Interestingly, the pedestrians are captured weaving through one another, yet they do not interact. They also remain unaffected by external stimuli such as the sun or rain. The film brilliantly captures the rhythm of Paris: some chat with friends, others stroll, while still others deliver packages. Inspired by the energy of the street, Demna places models on the sidewalk, posing as businessmen, busy couriers, or students. He observes their daily rhythm, creating a kaleidoscope composed of fragments of everyday life. The designer decided to symbolically capture the iconic Le Dix, which remains untouched even as time and life outside continue to move forward.

Balenciaga Resort 2024 – the spirit of the brand wrapped in the facades of the city

The five-minute film was directed in a single continuous shot by Mau Morgó. This type of collection promotion is meant to emphasize that Balenciaga “Capital B” is for everyone, everywhere, at any time. Whether the sun is shining or it’s raining, whether you’re getting off the bus, carrying full bags across the street, or rushing to a meeting, Balenciaga offers you clothes that skillfully bridge the gap between the runway and your everyday wardrobe.

It is fair to note, however, that the black-clad figures posing on picturesque Parisian balconies do not directly fit the springtime aesthetic conveyed by the film. They are unmistakably characters crafted by Demna, who has once again managed to infuse Balenciaga with a sensual yet slightly dark and underground energy. The latest Balenciaga resort 2024 collection practically shouts that the runway is everywhere, every day. Sporty elements, such as hoodies lined with plaid, and tailored pieces stand out with sharp cuts and luxurious fabrics. The brand demonstrates that even eveningwear can be tamed with practical textiles. What Balenciaga has created gives us a taste of everyday life dressed in luxurious uniqueness.