History of the Agent Provocateur brand

Agent Provocateur is one of the most recognized fashion brands in the world, producing lingerie for women. Fascinating, with a rocky flair, characterful, for different occasions. What distinguishes them is an unconventional approach to lingerie design, innovative ideas, top quality materials – there are no compromises here! Currently, the brand is managed by women, because who knows more about women’s needs than they do! On top of that, there is also a charismatic leader who is ahead of the trends. History of the Agent Provocateur brand It begins in the 1990s in Britain. It is extremely interesting and full of twists and turns.

From a single lingerie store in less than 30 years, the following is created big clothing brand, which is known in every corner of the world. How is it that Agent Provocateur today is synonymous with luxury lingerie?

From Broadwick Street store to international fame

Agent Provocateur launches in 1994, they sell lingerie in a store on Broadwick Street. It is founded by married couple Joseph Corre and his wife Serena Rees, and their presence in the clothing, fashion industry is no coincidence, as Joseph’s mom is Vivienne Westwood. Her name to fans of punk, rock and new wave fashion is well known. In 2022, the fashion designer was ranked by Sky Arts as the 4th most influential female artist in the UK over the past 50 years.

Joseph Corre took after his mother’s artistic sense, fashion was close to his heart and, like his mother, he was comfortable with his own business. He was the one who designed the underwear and set the tone for the company. The path his company has taken resembles the history of the Versace.

On the wave

The year 2007 was a turning point for the couple and their business. Unfortunately, their relationship did not last, and 80% of the company’s shares were bought by 3i Private Equity Fund. The amount they paid was £60 million. By 2009, Agent Provocateur brand stores had opened in Dubai, the United States, Hong Kong and Russia.

10 years after selling its stake, the company was acquired by Four Holdings. Recent years have seen the history of the Agent Provocateur brand run with the idea of further expansion. Currently The underwear they produce is available for purchase worldwide through their online store.

A charismatic and creative soul in a leadership position

For women who love luxury lingerie, this name is certainly not unfamiliar. Sarah Shotton, as she is referred to, has created the women’s lingerie world since 2010. One of the best recognized fashion brands in the world. Underwear desired by women regardless of latitude.

The brand is one of the iconic and popular choices for women in the UK. Women’s sex appreciates it for its bold approach to the subject of lingerie, for going outside the box and Perfect cuts that lie perfectly, regardless of the type of silhouette.

Agent Provocateur lingerie is a hit gift idea, and if you don’t know the dimensions, give a close woman a gift card. It will always be a hit, luxury gift for a woman.

Agent Provocateur brand history written by celebrities from the front pages of newspapers

The company is famous for its provocative and bold videos starring popular women. Memorable short films videos with Kylie Minogue and Kate Moss. Meanwhile, there have been many more actresses and models promoting lingerie from the British brand. Daisy Lowe, Maggie Gyllenhaal are other popular women who have donned Agent Provocateur lingerie to promote it.

Women to women offers luxurious solutions for every day, for important occasions and for the bedroom and just so you feel a strong woman, liberated, beautiful, regardless of age and size.

Agent Provocateur brand logo

The brand has a very simple and distinctive logo. It flows with elegance, chic, taste and luxury. It is the name of the company written spencarian writing. This distinctive handwriting used for business correspondence since the mid-19th century and the first three decades of the 20th century in the United States.

The logo is another step in the history of the Agent Provocateur brand, because it didn’t look like this from the beginning. Today, this logo is synonymous with luxury lingerie.

Romantic and enticing

Each new collection from Agent Provocateur reveals new pages. The brand proves that lingerie has many facets, From romantic, to enticing, to occasional (such as birthday). The luxury brand offers both subtle and delicate sets and provocative ones, but all in good taste. Although Agent Provocateur is famous for its controversial films, it every set of underwear from them has elegance in it.

Also on offer are: swimwear, clothing (including: dresses, pants, sweaters), silk pajamas and accessories like stockings and wedding accessories, which will perfectly complement bridal styling.

Luxury for body and spirit

Luxury lingerie makes a woman feel more feminine. Made of high-quality materials, it is a pleasant touch for the body. Agent Provocateur creates lingerie from the highest quality materials And they take care of every detail. It is pleasant to wear exclusive lingerie on a daily basis, as self-confidence grows.

Exceptional products, from exceptional women for every woman-that’s how the Agent Provocateur brand can be summed up. And almost 30 years on the market testifies to the quality of their products and the fact that women love their lingerie.