Tiffany & Co. Foundation on a mission to protect the environment

The Tiffany & Co. brand may be known for producing incredible quality jewelry and watches. Founded in 1837 in New York, today it is one of the biggest names in the industry. Its most iconic product is the diamond engagement ring, popularly known as “tiffany” or “tiffanyka.” And the brand itself is also known for the distinctive blue fabric in which their products are packaged. The color is known as “Tiffany Blue” and is a registered trademark of the brand. But it turns out that the brand is also making a huge contribution to protecting the planet. The Tiffany & Co. Foundation has already donated a total of more than $100 million to environmental causes.

For years, the foundation has been guided by the belief that a successful company is in fact responsible to the larger community. Therefore Tiffany & Co. Foundation embodies this belief by seeking to make a significant impact on society and the planet for future generations. And, as we know, such investments, especially at the hands of large corporations in a real way, help reduce the negative impact of economic activity on the environment. This is definitely a good step towards balancing the consequences of luxury goods production.

Visible trace

The Tiffany & Co. Foundation is already entering its third decade of operation and doesn’t seem to be slowing down. And the fact that the ff has already surpassed the $100 million in donations to nonprofit organizations, testifies to her commitment and determination in this area. So what activities does she already have to her credit?

Protecting the oceans

The institution has supported the creation and implementation of more than 30 Marine Protected Areas. Thus, it has protected some 11 million square kilometers, and in five of the world’s oceans. This, in turn, perfectly reflects the Foundation’s commitment to the development of the global “30 by 30” movement. Its goal is to protect 30% of the world’s land and ocean areas by 2030.

Protection of coral reefs

The foundation has also supported Protection and promotion of coral reefs in more than 30 countries around the world. To date, it is funding all kinds of research into new methods of protecting and restoring coral reefs. One of these is the use of artificial reefs, which can help restore damaged ecosystems. Coral reefs themselves are among the most diverse ecosystems in the world and provide an important source of sustenance for many organisms. Unfortunately, they have been threatened for some time by climate change, water pollution, overfishing and tourism, among other factors. That’s why it’s so important to take action to protect them.

Landscape protection

In addition to this, the Tiffany & Co. Foundation also engages in projects for the preservation of landscapes, i.e. geographic areas that have exceptional aesthetic, historical, cultural or natural value. The range of activities in this regard includes building and maintaining national parks and nature reserves, restoring degraded areas, rehabilitating degraded areas, and educating the public about the importance of landscapes.

To date, the organization has protected a 10 million acres of ecologically rich and culturally significant land. It has contributed to the reclamation of abandoned diamond mines in Sierra Leone and the cleanup of abandoned mines throughout the American West. It has also funded a project to protect the waters of the U.S. Yellowstone River from pollution and overuse of natural resources.

Tiffany & Co. foundation – how to raise awareness in the industry

All of the foundation’s donations help fund activities such as scientific research, education and public awareness projects, and investments in environmentally friendly technologies. By supporting these initiatives, luxury company Tiffany & Co. not only has direct influence in the sustainable development of our planet, but also helps increase public awareness on the dangers facing us in the face of the climate crisis and other negative changes.