Pharrell Williams’ debut at Louis Vuitton

When he was named the successor to the late Virgil Abloh, a debate heated up about the legitimacy of his appointment. Although he is not a formally trained fashion designer, and a 13-time Grammy Award winner, he has proven that he is the right person in the right place. Pharell Williams’ debut as creative director of Louis Vuitton’s men’s segment For it turned out to be something spectacular. The show took place at sunset near the Pont Neuf bridge in Paris. The French fashion house treated us to a full orchestra, a gospel choir and more than 70 looks modeled by famous faces.

The show itself was also a huge media move on the part of the brand. From the front row, Williams was cheered on by famous friends. Among them were Rihanna, a model for the brand’s latest campaign, Jared Leto, Lenny Kravitz and Jay-Z, who performed at the afterparty. Also appearing was brand ambassador Zendaya with former stylist Law Roach by her side. Undoubtedly, however, Louis Vuitton under new management has wooed us with something extraordinary. The world will remember it for a long time, and the collection itself will become the beginning of a new era for the brand.

Place in line

He has been called a fashion icon in his industry for good reason. While still a well-known musician and producer, Pharrell Williams was associated with good taste when it came to his choice of clothes. Over the course of his career, he collaborated with various fashion brands, including the one he would become artistic director of a few years later. In 2003, he had the opportunity to work with Marc Jacobs, who was at the helm of Louis Vuitton at the time, and Japanese designer Nigo. The result of their work became sunglasses, which had a distinctive shape of frames and have become one of the brand’s best-selling products.

This was also followed by further collaborations, such as with Moncler and Moynat, and long-term partnerships with Adidas and Chanel, including a capsule collection created in collaboration with the late Chanel creative director Karl Lagerfeld. And yet, taking on the position of artistic director at Louis Vuitton, is a truly exciting moment for the fashion world. Inspired by his unparalleled creativity and sensitivity to new trends, Pharrell not only has to continue the vision that Virgil Abloh brought to the brand, but also bring his own freshness and originality. It seems that the new collection is just a combination of these two components.

Pharell Williams’ debut-what did he present to the world?

As we mentioned, Paris’ Pont Neuf was transformed into a Vuitton catwalk. And in view of this, it itself featured a strip of the iconic Damier motif, which was heavily woven into the collection. Among other things, it appeared on floor-length coats, tailored suits, structured suitcases and trunks. It was also seen on a range of accessories, including hats, bags and baseball caps. Nevertheless, this season we had the opportunity to see new motifs by Louis Vuitton. The runway featured embroidered designs from the works of American artist Henry Taylor. And in addition to the logo linking The classic monogram “LV” with the word “lovers” arranged in a playful word name: “LVERS”.

Another part of the collection was embellished varsity jackets, full of distinctive details such as leather sleeves, muted colors and patches. There was also no shortage of iconic accessories. The models stepped out with some of the brand’s most recognizable bags, the Speedy, which promises a true metamorphosis of this iconic model. Speedy has always been a man’s canvas bag, Until they created a smaller version for Audrey Hepburn in 1965.” – Pharrell said after the show. “I wanted to take something that I felt would be unisex and just make a great bag for people. It’s an everyday icon made for every lifestyle.”

Sunglasses, which have become a recognizable trademark of Pharrell Williams, also played a key role. They came in a variety of sizes and shapes. The show itself, in turn, was closed by the gospel choir Voices of Fire, and Williams himself composed two new songs for the runway show, including ” Joy (Unspeakable)” sung by a choir from Virginia, which was released five days ago, as well as a “Peace Be Still” featuring Chinese pianist Lang Lang.

Pharell Williams’ debut thus turned out to be an unusual combination of high-end fashion and good sound. Like his predecessor, Virgil Abloh, the singer has a remarkable talent for anticipating cultural trends, redefining the spirit of the times, and the ability to communicate his ideas to a mass audience.