Chanel supports the film industry

The Chanel brand, an icon of class and elegance for years, not only rules the world of fashion, but also plays a key role in supporting art. In this spirit, he continues his support of the film industry through his involvement in events at the Museum of Modern Art (MoMA). Although MoMA’s annual Film Benefit was canceled due to strikes, Chanel supports the film industry, helping to implement film initiatives. The brand shifted its attention to the “The Contenders” program, which has been providing audiences with exciting film shows for 16 years.

The actors said enough

Mentioned earlier SAG-AFTRA is a trade union representing actors, dubbing artists, presenters, dancers and other entertainment industry professionals in the United States. This acronym refers to two previously separate organizations – Screen Actors Guild and American Federation of Television and Radio Artists.

The stagnation in the film industry was caused by the strike of screenwriters and actors, which began on July 14 this year. The actors decided to go on strike because they want higher salaries, and They demand guarantees related to the use of artificial intelligence in industry. They don’t want their bodies or faces scanned and then altered in any way for the purposes of the film. In total, the stagnation in film and television production has lasted for half a year. So far, the longest strike of actors against television and film studios took place in 1980 and lasted 95 days. It ended just a week ago and lasted for 118 days.

What was negotiated? As part of the agreement, the APMTP producers’ union adopted arrangements for a pay increase and the conditions under which actors will be protected from artificial intelligence activities. Most actors’ minimum wages will increase by 7%. two percent more than the raises negotiated by the Writers Guild of America and the Directors Guild of America. The deal also includes a “streaming participation bonus” and an increase in pension and health insurance contributions. The union reported that the total value of the agreement exceeds USD 1 billion.

How does Chanel support the film industry?

The Museum of Modern Art has long maintained close ties with the film industry, creating a platform for the exploration and promotion of film art. This cooperation includes not only the organization of film screenings, but also discussions with creators, presentations of premieres, retrospectives and accompanying events. Despite the turmoil with the SAG-AFTRA strikes, Chanel continues her commitments to MoMA’s film ventures.

One of the most exciting events within“The Contenders” there is a screening of the movie “Barbie” on November 30. It will be preceded by a discussion with the participation of such talents as: Dua Lipa, Mark Ronson and Andrew Wyatt. The program also includes many other fascinating productions, and each of them will be an opportunity to interact with the creators and actors. Rajendra Roy, chief curator at MoMA, emphasizes: “Thanks to Chanel, we launched MoMA’s The Contenders, our annual look at the best films of the past year. This is a unique opportunity for the audience to meet creators and actors and explore the secrets of the creative process.

A brand that leads by example

In addition to helping to organize “The Contenders”, Chanel also supports the film industry in another way. The brand is the main sponsor of the entire institute. Their cooperation is also manifested in events such as MoMA Movie Night “Maestro” with the participation of Bradley Cooper, and also in conversations Through Her Lens with Patty Jenkins and Zazie Beetz. Rajendra Roy adds: “Chanel is not just a sponsor. It is a partner who understands our goals and challenges. Their support enables us to continue presenting the unique and innovative programs with which MoMA surprises New York audiences. We are extremely grateful to them.”

As you can see, Chanel not only creates fashion trends, but also becomes a key player supporting development in other fields of art. Their involvement in all film events not only promotes culture, but also enables immersion in the fascinating world of cinema.