Chanel supports the film industry

The Chanel brand, an icon of class and elegance for years, not only dominates the world of fashion but also plays a key role in supporting the arts. In this spirit, it continues its support for the film industry through involvement in events at the Museum of Modern Art (MoMA). Although the annual MoMA Film Benefit was canceled due to strikes, Chanel supports the film industry, helping to bring film initiatives to life. The brand has shifted its focus to the “The Contenders” program, which for 16 years has been delivering thrilling film screenings to audiences.

The actors said enough

The aforementioned SAG-AFTRA is a labor union representing actors, voice-over artists, presenters, dancers, and other professionals associated with the entertainment industry in the United States. This acronym refers to two previously separate organizations – Screen Actors Guild and American Federation of Television and Radio Artists.

The stagnation in the film industry was caused by the writers’ and actors’ strike, which began on July 14 this year. The actors decided to strike because they want higher pay, as well as they demand guarantees regarding the use of artificial intelligence in the industry. They don’t want their bodies or faces to be scanned and then altered in any way for film purposes. As a result, the halt in film and television production has already lasted half a year. Until now, the longest actors’ strike against television and film studios took place in 1980 and lasted 95 days. This one ended just a week ago and lasted as many as 118 days.

What was negotiated? As part of the agreement, the APMTP producers’ union accepted terms regarding wage increases and conditions under which actors will be protected from the actions of artificial intelligence. Most actors’ minimum rates will increase by 7 percent, which is two percent more than the raises negotiated by the Writers Guild of America and Directors Guild of America. The deal also includes a “streaming participation bonus” and an increase in pension and health contributions. The union stated that the total value of the agreement exceeds $1 billion.

How does Chanel support the film industry?

The Museum of Modern Art has long maintained close ties with the film industry, creating a platform for exploring and promoting cinematic art. This collaboration includes not only film screenings, but also discussions with creators, premiere presentations, retrospectives, and accompanying events. Despite the turbulence caused by the SAG-AFTRA strikes, Chanel continues to honor its commitments to MoMA’s film initiatives.

One of the most exciting events within “The Contenders” is the screening of “Barbie” on November 30. This will be followed by a discussion featuring talents such as Dua Lipa, Mark Ronson, and Andrew Wyatt. The program also includes many other fascinating productions, each offering an opportunity to interact with creators and actors. Rajendra Roy, chief curator at MoMA, emphasizes: “With the support of Chanel, we launched MoMA’s The Contenders, our annual showcase of the best films from the past year. It’s a unique opportunity for audiences to meet filmmakers and actors and delve into the creative process.”

A brand that sets an example

In addition to supporting the organization of:The Contenders”, Chanel also supports the film industry in other ways. The brand is the main sponsor of the entire institute. Their collaboration is also reflected in events such as MoMA Movie Night “Maestro” featuring Bradley Cooper, as well as in conversations like Through Her Lens with Patty Jenkins and Zazie Beetz. Rajendra Roy adds: “Chanel is not just a sponsor. They are a partner who understands our goals and challenges. Their support allows us to continue presenting the unique and innovative programs that MoMA uses to surprise New York audiences. We are extremely grateful to them for that.”

As you can see, Chanel not only sets fashion trends but also becomes a key player supporting the development of other art forms. Their involvement in all film events not only promotes culture but also allows for an immersive experience in the fascinating world of cinema.