Chanel in Hong Kong

Hong Kong attracted the fashion world for a grand event – the Chanel Cruise 2025 collection replica show. Some 2,000 guests, including numerous brand ambassadors gathered to celebrate the special moment of the show Chanel in Hong Kong. This year’s cruise collection had a special appeal. This is because it was the last one designed by Virginie Viard called ” black swan ” of the brand, who unexpectedly left her position as creative director in June. While speculation continues as to her successor, Chanel has so far not announced a new artistic leader. For the next few seasons, the French fashion house will continue its designs through a team of in-house designers. They will be responsible for the upcoming Métiers d’Art shows in Hangzhou, haute couture in January and the Lake Como show.

Chanel in Hong Kong: what was the atmosphere at the show?

The Cruise 2025 collection show was held in the spacious interiors of the Hong Kong Design Institute, where invited guests had the opportunity to admire Chanel’s latest designs, inspired by coastal motifs. The collection included Dresses decorated with patterns of sea creatures, swimsuits tied with bowsand characteristic of Chanel tweed jackets, enriched this time with diving hoodies. This unique combination of elegance and nautical casualness also alluded to the seaside climate of Marseille, where the collection was first presented.

After the screening, guests also had the opportunity to continue the evening at one of the legendary film venues Hong Kong – Shaw Studios. This studio, founded in the 1930s, played an important role in solidifying Hong Kong as “East Hollywood.” Chanel also has a history there. It was at Shaw Studios that the first Hong Kong show was held Karl Lagerfeld in 2006

A symbolic nod to the Chinese market

The venue of the show was not chosen by chance. After all, this is not the first time Chanel has presented in Hong Kong. The brand has emphasized the importance of this city, which is one of the key markets in Asia, for years. With 10 boutiques, it is one of the few places in the world (besides Paris) where Chanel has such a strong presence. The brand opened its first boutique there as early as 1979, in the luxurious Peninsula Hotel, A year ago, in turn, it signed one of the largest leases since Pandemic – a two-story pop-up “The Magical House of Chanel.” All this, then, is evidence of the brand’s strong position and confidence in the local market.