Chanel in Hong Kong

Hong Kong attracted the fashion world for a major event – ​​the Chanel Cruise 2025 replica collection show. Around 2,000 guests, including numerous brand ambassadors, gathered to celebrate the special moment of the show. Chanel in Hong Kong. This year’s cruise collection had a special meaning. It was the last one designed by Virginie Viard, called ” black swan ” the brand, who unexpectedly left her position as creative director in June. While speculation about her successor is ongoing, Chanel has not yet announced a new artistic leader. For the coming seasons, the French fashion house will continue its designs with a team of in-house designers. They will be responsible for the upcoming Métiers d’Art shows in Hangzhou, haute couture in January and a show on Lake Como.

Chanel in Hong Kong: what was the atmosphere like at the show?

The Cruise 2025 collection show took place in the spacious interiors of the Hong Kong Design Institute, where invited guests had the opportunity to admire Chanel’s latest designs, inspired by seaside motifs. The collection included dresses decorated with sea creature patterns, swimsuits tied with bowsand characteristic of Chanel tweed jackets, enriched this time with diving hoods. This unique combination of elegance and nautical casualness also referred to the seaside climate of Marseille, where this collection was first presented.

After the screening, guests also had the opportunity to continue the evening at one of the legendary film locations. Hong Kong – Shaw Studios. Founded in the 1930s, this studio played a major role in establishing Hong Kong as the “East Hollywood.” Chanel also has a history there. It was at Shaw Studios that the first Hong Kong fashion show was held. Karl Lagerfeld in 2006

A symbolic nod to the Chinese market

The location of the show was not chosen by chance. This is not the first time Chanel has presented itself in Hong Kong. For years, the brand has been highlighting the importance of this city, which is one of the key markets in Asia. With 10 boutiques, it is one of the few places in the world (along with Paris) where Chanel has such a strong presence. The brand opened its first boutique there in 1979, in the luxurious Peninsula Hotel. A year ago, it signed one of the largest leases since the pandemic – a two-level pop-up “The Magical House of Chanel”. All of this is proof of the brand’s strong position and trust in the local market.