Fashion

The activities of fashion brands have long gone beyond designing collections. Global fashion houses are experimenting by launching services, experiences, and products associated with luxury. The Italian luxury fashion brand Fendi has taken such an approach. It has partnered with the 5-star resort Puente Romano Beach Resort to open the world’s first Fendi beach club. Does this place have the …Read more

More and more often, we see brands in the fashion industry experimenting with their products. We hear, among other things, about the record-breaking sales of the now-famous Balenciaga “Full Destroyed” model—essentially just a pair of dirty, worn-out sneakers. We are witnessing the constant shifting of the boundaries of what fashion really is. One such innovation we’ve recently had the chance …Read more

The luxury brand Calvin Klein is renowned for offering high-quality sportswear. For this reason, it often features famous athletes in its advertising campaigns. This approach is intended to promote its products in the context of physical activity, a healthy lifestyle, and a sporty spirit. These campaigns aim to associate the brand’s image with the values and aspirations connected to sports. …Read more

When he was appointed as the successor to the late Virgil Abloh, a heated debate erupted over the legitimacy of his nomination. Although he is not a formally trained fashion designer but a 13-time Grammy Award winner, he has proven to be the right person in the right place. Pharrell Williams’ debut as the creative director of Louis Vuitton’s menswear …Read more

The “Turn Your Back on Fur” campaign is an initiative led by PETA. Its goal is to raise awareness about the ethical and environmental issues of the fur industry and encourage people to stop wearing clothing made from real animal fur. It was first introduced to the world by models from Boss Models Worldwide on a “live billboard” on October …Read more