“Calvins or Nothing”-sportsmen in the lead role

Luxury brand Calvin Klein is known for selling high-quality sportswear. Because of this, it invites famous athletes to many of its advertising campaigns. It does this to promote its products in the context of physical activity, healthy lifestyles and athletic spirit. The campaigns thus aim to combine the brand’s image with the values and aspirations associated with sports. “Calvins or Nothing” is another attempt at this concept. The campaign focuses on promoting a line of underwear featuring recognized names in sports. It aims to emphasize both the aesthetics and functionality of underwear, while conveying an image of confidence, energy and an active lifestyle.

Look and feel good

The brand knows very well how to build a positive image in the market. It wishes to do so associating its products with physical activity, success and determination, which athletes represent. Such collaborations help create a strong bond between the brand and consumers, who identify with the values represented by those strongly associated with manual labor. As we mentioned, this is not the first of the campaigns that these values want to popularize. Calvin Klein is masterfully portraying the beautiful, muscular bodies dressed in their subtle and figure-enhancing lingerie.

Calvin Klein is known for its iconic 2019 “My Calvins” campaign, in which celebrities, including athletes, pose in the brand’s underwear. The campaign featured tennis players, basketball players, soccer players and surfers, such as Nick Young, Odell Beckham Jr., Matthew Terry and others. The brand was also the official sportswear partner for Major League Soccer (MLS), the American soccer league. As part of this partnership, it has created campaigns featuring soccer players such as. David Villa or Graham Zusi.

“Calvins or Nothing”-what can we expect?

The latest collection is advertised by faces Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler. What the women listed above have in common is that they are all professional soccer players. All five players are successful in the world of women’s soccer and represent their countries internationally. Although they come from different countries (Morgan from the US, Kelly from England, Dali from Algeria, Iwabuchi from Japan, Fowler from Australia), they share a passion for soccer and are known for their skill, talent and commitment to the development of women’s soccer.

The campaign itself, captured by Brianna Capozzi, takes us into the intimate realm of each woman, showing their unwavering self-confidence and sensuality. Through the use of expressive close-ups and full-frame shots, Capozzi also highlights the diversity and multidimensionality of each individual. He celebrates both their strength and vulnerability, which are important elements of this campaign.

The campaign captured Calvin Klein’s cast in modern cotton underwear. All of this paired with simple high-waisted denim pants that They refer to the classic straight and wide cuts of the 1990s.In addition, there is no shortage of cropped and classic trucker jackets, which add character to the whole look. Also highlighted are the brand’s signature logo T-shirts, which are an indispensable part of every collection released. ” Calvins or Nothing” will soon appear on Calvin Klein’s social media channels, as well as in attractive locations around the world.