“Who is Sabato De Sarno?”- a Gucci documentary.

For decades, Gucci has become a symbol of prestige, originality and sophisticated style. But what is really behind the backstage of this legendary fashion house from Italy? ” Who is Sabato de Sarno? ” – the genius behind his creativity and vision? Now we are getting answers to these questions thanks to a short documentary that has just been released to the world.

To give a fair introduction to Gucci’s creative director, the brand has produced a short documentary. Entitled “Who is Sabato De Sarno? The Gucci Story,” the 20-minute film was made by a well-known pair of New York-based filmmakers, Ariel Schulman and Henry Joost. They are the authors of the groundbreaking documentary film “Catfish”, as well as two sequels “Paranormal Activity”. In this fascinating story we are accompanied by the narration of the Irish actor and Gucci brand ambassador, Paul Mescal’s. It is through his words that we delve into the fascinating world of talent and vision that governs the Gucci brand.

Life behind the scenes

In “Who is Sabato de Sarno,” which moves us both to laughter and tears, we see the intense work that the director and his team put into every aspect of preparing for his debut runway show. The shots show a hectic five days, when every element of the collection is carefully refined and creative energy is in the air. There is also no shortage of personal moments as De Sarno shares reflections and memories with his close associates.

Viewers have the opportunity to get to know not only his vision of fashion, but also the man behind it. Music producer Mark Ronson and stylist Alastair McKimm reveal their perspective on their collaboration with De Sarno, highlighting his extraordinary creativity and sensitivity to detail. But the real strength of the film are the family moments, when the designer shares his dreams and concerns with his loved ones. Among them are the designer’s parents, his husband Daniele Calisti and his faithful companion, his dog Luce. It’s an intimate look at the behind-the-scenes life of one of the most prominent designers in contemporary fashion.

All these elements lead to the climax of the film – De Sarno’s debut runway show, named by the narrator himself, Paul Mescal, “The 18 minutes that changed Sabato’s life.” This is not only a presentation of the new collection, but also a symbolic journey through the life and work of one of the most influential designers of our time.

The initial featurette of the film “Who is Sabato de Sarno?”

The documentary has already debuted in front of a discerning audience, namely a group of fashion students at a special show in Shanghai. Now it is preparing for its official premiere on the Mubi platform this Friday. “The film was originally supposed to be five minutes long, but it eventually grew to twenty,” confess the filmmakers, Schulman and Joost, with a smile. “We captured so much fantastic footage that we couldn’t stop ourselves.” Thanking De Sarno for his trust, they add: “We are extremely grateful for the opportunity to tell his story.”.

The film will become a key element of the Gucci Ancora campaign, launched this week as a series of events around the globe. Interestingly, in partnership with Air France, it will also be available on all flights in April. Screenings of the film in major cities around the world are intended to provide visitors with a deeper understanding of De Sarno’s vision in the context of Gucci. This is not just another film premiere, but also a significant event in the world of fashion that combines art, history and the future of the brand.

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