Paris breathed with life- Balenciaga Resort 2024

Balenciaga, a brand that likes to surprise, and not always positively. Known for its distinctive and bold designs, often characterized by oversized silhouettes, unexpected proportions and A mix of streetwear and high fashion influences.Balenciaga Resort 2024 Collection is no ordinary collection either, and certainly its format is something innovative. With its latest project, the brand It exudes an aesthetic associated with urban life and mobility. And all this under the birthplace of the brand’s Paris headquarters in 1937.

After the many scandals in which the center was located Balenciaga, for some time now, the brand seems to have successfully warmed up its image. And so, despite a temporary decline in media approval, it still has a strong position in the luxury fashion market. Invariably since 2015, it has been developing under the creative leadership of the Demny Gvasalia, who brought a fresh, modern approach to fashion in advance. Demna surprised and delighted us this year as well. What actually is the Balenciaga Resort 2024 collection?

Uncommon everyday life

The brand is known for its extremely spectacular shows, full of panache and special effects. A perfect example is the show for spring/summer 2023, that is, a catwalk perched in mud. This time, however, Balenciaga decided to once again go outside the box and present its collection in a slightly different way. So, it released its Resort 2024 “Capital B” collection via a time-lapse video, and in it The models took on the role of passersby as they went about their daily activities in refined garments.

Interestingly, pedestrians are captured weaving in and out of each other, but do not interact. They also do not react to stimuli from the outside world, such as the sun or rain. The film captures the rhythm of Paris in a great way, with some people chatting with friends, others walking and others delivering packages. Inspired by the energy of the street, Demna places models posing as businessmen, busy couriers or schoolchildren on the sidewalk. He observes their daily rhythm, creating a kaleidoscope composed of snippets of daily life. The designer decided to symbolically capture the iconic Le Dix, which remains untouched even though time and life outside go on.

Balenciaga Resort 2024-the spirit of the brand wrapped in the facades of the city

The five-minute video was directed in one continuous shot by Mau Morgó. This type of promotion for the collection, is to emphasize that Balenciaga’s “Capital B” is for anyone, anywhere, anytime. Whether the sun is shining in the sky or it’s raining, whether you’re just getting off the bus, crossing the street with your bags full, or rushing to a meeting, Balenciaga offers you clothes that deftly combine the catwalk with your everyday closet.

However, one can rightly point out that the black-clad silhouettes posing on the picturesque balconies of Paris do not fit directly into the spring aesthetic the film carries. They are characters undoubtedly created by Demna, who once again managed to smuggle Balenciaga -. sensual, but somewhat dark and imbued with underground energy. Balenciaga’s latest resort 2024 collection even screams that the catwalk is everywhere, every day. Sporty pieces such as hoodies are lined with checks, while tailored pieces stand out with sharp cuts and luxurious materials. The brand shows that even evening wear can be tamed with practical fabrics. What Balenciaga has created gives us a substitute for everyday life dressed in luxurious uniqueness.