Not just clothes-Fendi beach club is around the corner

The business of fashion brands has been going beyond designing collections for some time now. Global fashion houses are experimenting by launching luxury services, experiences and products. Italian luxury fashion brand Fendi has decided to do just that. It has entered into a partnership with a 5-star resort Puente Romano Beach Resort, to open The world’s first Fendi beach club. Does this place have the potential to create a unique vacation destination, combining fashion, luxury and summer relaxation on the beach?

Funny brand spirit

For years, Fendi has been known for its innovative designs, luxurious materials and outstanding workmanship. Their iconic products, such as handbags Baguette and Peekaboo, have gained enormous popularity around the world. Since the brand became part of the LVMH luxury group, one of the largest fashion companies in the world, in 2001, it has strengthened its position in the international market. Thus, today it enjoys recognition among many celebrities and fashion lovers alike.

The spirit of the Fendi brand can be described asFun, eccentric and full of creativity. Indeed, the Fendi brand has earned its reputation not only for its luxurious and elegant approach to fashion, but also for the freedom with which it experiments and incorporates elements of playfulness into its designs. In its designs, it often uses unusual patterns, bright colors and fun accessories that give their products a unique feel. Their handbags and accessories often include Creative details such as pompoms, embroidery or animal patterns, which add humor and personality.

This is also evident in their advertising campaigns, which often refer to elements of fantasy and unconventional ideas. Fendi knows how to surprise and attract attention with its creativity, creating its unique and recognizable images.

Fendi- beach club a place full of pleasures

Gonzalo Rodriquez, general manager of Puente Romano Beach Resort, summed up the project in these words: “We can’t think of a better way to welcome summer than with our new beach club! It is our pleasure and honor to work with Fendi.”. As part of this unconventional partnership, the resort’s Chiringuito Beach Club has been redesigned. It now even drips with vibrant colors, prints and emblematic stripes reflecting the fashion house’s iconic collections.

Fendi’s collaboration with Puente Romano Beach Resort underscores its approach to fashion. In addition, it presents its new summer capsule collection Astrology 2023 in an equally unusual way. The collection interestingly includes not only clothing, but also furniture, pillows and textiles.

How will the Fendi beach club accommodate you?

On the beach, in front of Chiringuito, Fendi has created special booths and loungers for comfort and outdoors. The beach chairs and loungers have been decorated with a variety of red and yellow pillows, and soft beach rugs in soft beiges. On the tables you can also spot Fendi mats in red and white stripes, which create an interesting contrast. In addition, the whole is complemented by Fendi tableware decorated with zodiac signs.

In addition, next to the beach club, you can find Fendi pop-up store for the summer, where customers have the opportunity to purchase key pieces from the new Astrology collection, including the iconic Peekaboo and Baguette bags that are emblematic of the brand. This remarkable initiative allows customers to immerse themselves in the world of Fendi, experiencing not only the fashion designs, but also the The unique atmosphere of the place, which is meant to represent the spirit of the brand.