Chanel supports the film industry

An icon of class and elegance for years, the Chanel brand not only rules the fashion world, but also plays a key role in supporting the arts. In this vein, it continues its support for the film industry through its involvement in Museum of Modern Art (MoMA) events. Although MoMA’s annual Film Benefit was canceled due to strikes, Chanel supports the film industry, helping to implement film initiatives. The brand has shifted its focus to “The Contenders” program, which has been providing audiences with exciting film screenings for 16 years.

Actors have said enough

The aforementioned SAG-AFTRA is the trade union representing actors, dubbing artists, presenters, dancers and other professionals associated with the entertainment industry in the United States. The acronym refers to two previously separate organizations – the Screen Actors Guild and the American Federation of Television and Radio Artists.

The standstill in the film industry was caused by a strike of screenwriters and actors that began on July 14 of this year. The actors decided to go on strike because they want higher salaries, as well as demand guarantees related to industrial use of artificial intelligence. They don’t want their bodies, their faces, to be scanned and then remade in any way possible for film. And so, all in all, the standoff over film and television production has lasted for six months. So far, the longest strike by actors against TV and film studios took place in 1980 and lasted 95 days. This one ended just a week ago and lasted as long as 118 days.

What has been negotiated? As part of the agreement, the APMTP producers’ union adopted arrangements for a wage increase and the conditions under which actors will be protected from the actions of artificial intelligence. Most actors’ minimum wages will increase by 7 percent, two percent more than the increases negotiated by the Writers Guild of America and the Directors Guild of America. The deal also includes a “streaming participation bonus” and an increase in pension and health care premiums. The union reported that the total value of the agreement exceeds $1 billion.

How does Chanel support the film industry?

The Museum of Modern Art has long maintained close ties with the film industry, creating a platform for the exploration and promotion of film art. This cooperation includes not only the organization of film screenings, but also discussions with filmmakers, presentations of premieres, retrospectives and side events. Despite the turmoil with the SAG-AFTRA strikes, Chanel is thus continuing its commitment to MoMA’s film endeavors.

One of the most exciting developments in the“The Contenders” is the screening of the film “Barbie” on November 30. It will be preceded by a discussion with the participation of such talents as. Dua Lipa, Marek Ronson and Andrew Wyatt. The program also includes a number of other fascinating productions, each of which will offer an opportunity to interact with the creators and actors. Rajendra Roy, chief curator at MoMA, emphasizes: “Thanks to Chanel, we launched MoMA’s The Contenders., our annual review of the best films of the past year. This is a unique opportunity for audiences to meet the filmmakers and actors and explore the creative process.”

A brand that leads by example

In addition to helping organize:The Contenders”, Chanel also supports the film industry in other ways. The brand is a major sponsor of the entire institute. Their cooperation also manifests itself in events such as. MoMA Movie Night “Maestro” involving Bradley Cooper, as well as in conversations Through Her Lens with Patty Jenkins and Zazie Beetz. Rajendra Roy adds, “Chanel is not just a sponsor. They are a partner who understands our goals and challenges. Their support enables us to continue presenting the unique and innovative programs with which MoMA surprises New York audiences. We are extremely grateful to them for that.”

As you can see, Chanel not only creates fashion trends, but also becomes a key player supporting developments in other areas of the arts. Their involvement in all film events not only promotes culture, but also allows you to immerse yourself in the fascinating world of cinema.