Manufacturers

You stand in front of the mirror in the store, holding a Peak Performance jacket worth almost 1000 euros in your hands, and you think: “Does this even make sense?” Because this isn’t an impulse purchase—after all, for that kind of money, you could fly to the Alps, buy skis, or get three decent jackets on sale. And here you …Read more

In the last season of the Alpine Skiing World Cup, over 80% of the top ten athletes competed on skis from just a few premium brands, mainly from Austria, France, and the United States. This is no coincidence. That’s why today I’ll try to answer the question: which ski brands do professionals use?

For them, skis are not accessories …Read more

Have you ever wondered, standing in front of Coach in the mall, whether that handbag really “counts” as luxury? You’re not alone. The brand with the distinctive “C” logo evokes mixed feelings—some place it alongside Michael Kors in the “accessible premium” category, while others defend its heritage and quality.

A few facts to start with:

• Founded: 1941, New York –

Imagine the scene: a billionaire in a dark suit with no logos, a Patek Philippe watch without a gold bracelet, a car without chrome lettering on the hood. Silence instead of the roar of a V12. That’s what “quiet luxury” is—luxury that doesn’t shout, but whispers. And electric Bentleys fit perfectly into this trend.

“Quiet luxury”: luxury that doesn’t need

In 1952, a workshop producing down vests for lumberjacks opened in a small Alpine village. Today, Moncler is a publicly traded company in Milan, generating annual revenues exceeding EUR 3 billion. How did a manufactory from the Savoy mountains become one of the world’s fastest-growing luxury brands?

The history of the Moncler brand – from an Alpine village to