Where do billionaires go skiing?

Winter resorts have always attracted the elite—not just for the snow and mountains, but also for their prestige, privacy, and exceptional service. Where do billionaires go skiing? The answer takes us through the most exclusive valleys, private slopes, and resorts accessible only to a select few. For billionaires, a ski trip is more than just a sport—it’s a lifestyle, a networking opportunity, and a way to showcase their status. In a world where luxury is measured not only by wealth but also by access to extraordinary places, choosing the right resort is of utmost importance. These destinations combine perfect skiing conditions with a level of luxury found nowhere else.

Where do billionaires go skiing?

The world’s wealthiest choose destinations that combine perfect skiing conditions with privacy. For them, it’s not just about the quality of the slopes, but also the atmosphere, discretion, and access to exceptional amenities. In the European Alps, you’ll find resorts where elegance blends seamlessly with tradition, and wooden chalets stand alongside boutiques of the most exclusive brands and restaurants awarded Michelin stars. It’s here, in quiet valleys and historic mountain towns, that billionaires spend their winters—far from the crowds and the media. They value places where luxury isn’t flaunted, but expressed through quality, tranquility, and impeccable service. Some opt for intimate Austrian resorts, others for Swiss valleys renowned for their prestige and timeless style, while still others are drawn to French regions where sport meets high-society social life. Regardless of their choice, they are united by one thing: the desire for uniqueness, privacy, and the sense that every detail has been crafted just for them.

• Zermatt
• Lech Zürs am Arlberg
• Courchevel 1850
• St. Moritz 
• Verbier
• Gstaad

Zermatt – the Swiss gem with views of the Matterhorn

Zermatt is one of the most iconic destinations in the Alps, renowned for the majestic Matterhorn peak towering over the entire valley. The resort attracts both skiers and luxury seekers looking for tranquility and top-tier service. Billionaires choose Zermatt for its exclusive hotels, such as The Omnia and Mont Cervin Palace, as well as Michelin-starred restaurants and outstanding spa facilities. Notably, the town is car-free, ensuring peace and pristine mountain air. It’s the perfect spot for those who value privacy, comfort, and harmony with nature. In winter, Zermatt is frequented by owners of global companies who come here to escape the fast pace of business life. In Zermatt, luxury blends with tradition, creating an atmosphere where every detail highlights the alpine character of the place.

Lech Zürs am Arlberg – Austrian elegance and Alpine tranquility

Lech Zürs am Arlberg is one of the most prestigious ski resorts in Austria. For years, it has attracted members of royal families and the European elite, who appreciate its intimate atmosphere and traditional Alpine charm. The resort combines luxury with authenticity—wooden chalets and boutique hotels, such as Hotel Aurelio Lech or Severin*s – The Alpine Retreat, offer private spas and top-tier cuisine. Billionaires choose Lech Zürs because it is less crowded than other popular resorts, while still providing access to hundreds of kilometers of perfectly groomed slopes. The place impresses with its elegance, tranquility, and flawless organization, making it one of the favorite winter destinations for the world’s wealthy.
Additionally, the local community cherishes tradition and ensures that Lech Zürs remains true to its authentic character. As a result, visitors feel as if they are in a private, hidden corner of the Alps, where luxury is a natural part of everyday life.

Courchevel 1850 – the French address of wealth and style

Courchevel 1850, located in the heart of the Three Valleys, is considered the most exclusive ski resort in France. Here, luxury and elegance blend seamlessly with perfect slope conditions. Billionaires arrive by private helicopter, staying at hotels such as Cheval Blanc Courchevel or Les Airelles, where the staff caters to every whim of their guests. The town also boasts boutiques from the world’s top fashion houses—from Chanel to Louis Vuitton—as well as Michelin three-star restaurants. Courchevel 1850 is renowned for its outstanding ski infrastructure and the exceptional privacy so valued by the global elite. It’s a resort where sport, luxury, and social prestige come together in a truly unique way. Many guests return year after year, making Courchevel an essential part of their winter ritual. By night, the resort comes alive with elegant parties and intimate gatherings among the world’s most influential people.

St. Moritz – the timeless capital of winter luxury

St. Moritz is a Swiss classic that has been attracting the world’s wealthiest people for over a century. Nestled in the Engadin valley, the resort is a symbol of elegance and tradition, blending sport with culture and a sophisticated lifestyle. Billionaires choose St. Moritz for its private slopes, top-tier hotels —such as Badrutt’s Palace and Kulm Hotel—as well as Michelin-starred restaurants. During the winter season, prestigious events take place here, including the Snow Polo World Cup and horse races on the frozen lake. This is a place where luxury is woven into history, and discreet elegance draws both royalty and business leaders.
In winter, St. Moritz transforms into a stage for the international elite, who come here to combine relaxation with networking. The resort seamlessly blends tradition with modernity, remaining a symbol of style and class among winter destinations.

Verbier – Switzerland’s kingdom of discreet luxury

Verbier is a favorite destination for European billionaires and royals, nestled in the heart of the Swiss Alps. The resort is renowned for its superb ski slopes, state-of-the-art lifts, and atmospheric slope-side restaurants. In Verbier, you might spot guests like Richard Branson, who owns his private estate here – The Lodge, considered one of the most exclusive chalets in the Alps. Billionaires choose this place because it combines a laid-back vibe with the highest level of luxury. Evenings in Verbier have a unique atmosphere – elegant, yet never ostentatious. It’s the perfect resort for those who value the Alpine lifestyle, authenticity, and privacy. Additionally, Verbier is famous for its exceptional freeride skiing conditions, attracting top-tier adrenaline enthusiasts.

Gstaad – an Alpine paradise for the global elite

For decades, Gstaad has been regarded as one of the world’s most prestigious resorts. Located in western Switzerland, it attracts billionaires, aristocrats, and celebrities who value discretion and an intimate atmosphere. The town center is home to exclusive boutiques, galleries, and restaurants, while luxury hotels—such as Gstaad Palace and The Alpina Gstaad—offer service of the highest standard. Despite its immense popularity, the town has preserved its traditional alpine character and tranquility, setting it apart from more commercial destinations. Gstaad is synonymous with class and elegance—here, luxury doesn’t shout but subtly accompanies every detail. The resort is also renowned for its numerous cultural and sporting events, which draw the elite in an ambiance of understated prestige. Thanks to its harmonious blend of nature, tradition, and modernity, Gstaad has become a symbol of Alpine luxury in its most authentic form.

Do billionaires choose private slopes?

Increasingly so—yes. In recent years, many billionaires have been investing in private ski resorts to ensure complete independence. A prime example is the Yellowstone Club in Montana, where membership costs several million dollars. The club offers its own slopes, restaurants, and homes, accessible exclusively to members. This allows billionaires to enjoy peace and security. Such places are also emerging in Europe, though their number remains limited. Private resorts are becoming a new symbol of luxury—one that is hard to put a price on.

Where do billionaires really spend their winters?

Skiing for billionaires is more than just a sport—it’s a lifestyle and a statement of status. The world’s most luxurious ski resorts offer not only impeccably groomed slopes, but also privacy, tranquility, and an atmosphere money simply can’t buy. That’s why the wealthiest choose destinations tucked away in Alpine valleys, where time slows down and luxury takes the form of understated elegance. For them, it’s not about the amount of snow, but the quality of the experience—connection with nature, safety, and exceptional service. These resorts become gathering places for the global elite, sanctuaries from the fast pace of business, and symbols of refined style. Where do billionaires go skiing? To places where luxury means peace and prestige is hidden in the silence of the mountains.