The most important trends in luxury lingerie – a guide for 2025

Have you ever wondered why shelves in premium lingerie boutiques are bursting at the seams and social media is flooded with unboxings of lace sets costing hundreds of zlotys? The luxury lingerie market is growing at a rate of around 8% annually in 2025, with almost half of all sales already moving online. This is no coincidence— lingerie is no longer something we hide at the back of a drawer.

Why Luxury Lingerie Is Trending in 2025

Today, luxury lingerie is a world apart from the mass-produced pieces you find at the mall. We’re talking about:

• Premium materials: silk, French lace, certified modal
• Handcrafted finishing and attention to every seam
• A design that treats different body types with respect
• Personalization options (size, color, details)

photo: maisonsl.com

But the biggest change has happened in our minds. Do you remember those Victoria’s Secret shows with angels in wings? They’re a thing of the past. Now we buy lingerie for ourselves—as a form of self-care, a part of everyday comfort, sometimes a little luxurious treat. Body positivity, size inclusivity from XS to 4XL, sustainable production—these are no longer empty slogans, but real criteria we use to choose.

The most important trends in luxury lingerie – a guide for 2025

In the following sections, we’ll explore specific trends: from eco-luxury to the return of vintage, from smart technology in textiles to diversity that truly makes a difference. Honestly? Right now, something genuinely exciting is happening in this industry.

photo: vogue.com

Hottest Trends of 2025 – From Sustainable Luxury to Techno-Minimalism

The year 2025 marks a turning point for luxury lingerie—a true transformation, not just empty marketing talk. The industry is evolving at a pace that would have seemed impossible just a few years ago. It’s a real mix of trends: from the push for ethical production to technologies straight out of science fiction, plus a revival of aesthetics we thought were gone for good.

Sustainable luxury – where ethics meet haute couture

Sustainable luxury is no longer a niche. Now it’s the number one trend in every premium brand’s lookbook. According to industry reports, around 68% of new luxury lingerie collections in 2025 feature sustainable elements—that’s more than double the figure from 2022.

photo: cosmopolitan.com

What does this look like in practice?

• Recycled lace – La Perla has introduced a line using reclaimed threads from previous seasons
• GOTS-certified organic silk – Agent Provocateur has launched the Silk Origins collection made entirely from natural, traceable sources
• Zero-waste pattern cutting – Coco de Mer demonstrates how to cut lingerie without fabric waste
• Biodegradable packaging – even gift boxes decompose in compost

And interestingly, clients are buying it. Research shows that the eco-luxury segment is growing by 23% year over year.

photo: plushunderwear.com

Inclusivity, techno-minimalism, and the return of vintage

Body positivity in practice

There’s a lot happening here. Savage X Fenty has expanded up to 4XL, but that’s already the norm—now we have brands offering sizes up to 8XL and bras ranging from 32A to 52H. Fleur du Mal has created a collection for people after mastectomy, featuring built-in pockets for prostheses (finally, something more elegant than “medical solutions”). The language of campaigns is changing too—instead of “for every body type,” I now see specific models of different builds, with scars, stretch marks, even wheelchairs on Bluebella’s runways.

Techno-minimalism and the new loungewear

In my opinion, this is the most fascinating direction, because it combines comfort with futurism:

• Seamless laser-cut finishes (no tags, no friction)
• Thermoregulatory fabrics with PCM microcapsules – adapt temperature to your body
• 3D-printed lace – Iris van Herpen showcased a bra printed in one piece, without any seams
• Loungewear luxury – silk bralettes designed to be worn as part of your outfit, not just under your clothes

Vintage and Personalization

Corsets are back—not as instruments of torture, but as statement pieces with flexible boning. We’re seeing belle époque aesthetics in campaigns from Bordelle and Maison Close. And personalization? Embroidered initials are now just the basics. Today, we have AR apps that let you “try on virtually in 3D before you buy” (used by brands like Fleur of England), plus options to customize every detail—from embroidery color to the type of fastening.

I’m curious how quickly these trends will make their way into mainstream awareness. But one thing is certain—2025 is the year when luxury lingerie stops being just about looks and starts being about values, technology, and true comfort.

How to Choose Luxury Lingerie in 2025 – Practical Tips

Luxury lingerie is a significant investment, so it’s worth knowing what to look for before you hit “buy now.” In 2025, it’s no longer just about looking good—quality of materials, ethical production, and whether it will truly fit you matter just as much. Instead of buying blindly, it’s smart to check a few specific things first.

photo: justemoi.co.uk

Materials worth knowing when investing in luxury

If you spot Mulberry silk, check the weight—19 momme (or higher) is the standard for pieces built to last. Lower weight? It’ll likely wear out faster. Chantilly lace should have a dense weave—the more threads per centimeter, the more durable it is. Lycra Xtra Life isn’t just a marketing gimmick; it’s a fiber that genuinely stretches out more slowly.

I also pay attention to hand embroidery. If a brand specifies the hours spent (for example, “8 hours of work”), that’s a sign they invest in craftsmanship. You can see it in the details.

photo: cosmopolitan.com

Fit, ethics, and shopping technologies

Regarding balance – check these points:

• Is the lace recycled (some brands specify the percentage)?
• Is there an OEKO-TEX or GOTS certificate?
• Is supply chain transparency visible (is blockchain traceability appearing more often)?

Sizing also says a lot. Luxury brands in 2025 offer sizes from 32A to 52H, sometimes up to 8XL. If the range ends at 38D, ask yourself if it’s truly an inclusive brand. Some are also introducing adaptive lingerie—magnetic closures instead of hooks for people with disabilities.

When shopping online, use virtual fitting rooms and AI Fit tools—just enter your measurements and the system suggests a size. It’s not always perfect, but it does reduce returns. I tried a few and the fit difference was significant.

Before you buy: check the fabric composition, look for certifications, test online fitting tools, and make sure the brand carries your size. Simple steps that really make a difference.

photo: intimissimi.com

Your next step – how to build your collection with future trends in mind

Now that you’ve read about the current trends and know how to choose lingerie for the here and now, it’s worth asking yourself: what’s next? The luxury lingerie market is evolving at a breathtaking pace, and what’s just around the corner could completely transform the way we shop for and wear lingerie. Preparing for these changes today will help you build your collection consciously—not through impulsive purchases, but as a long-term investment in yourself.

photo: dukesavenue.com

Upcoming innovations set to transform luxury lingerie

The forecasts are clear: according to a McKinsey report, by 2027, up to 40% of purchases in the premium segment will include an element of AI-driven personalization. Some brands are already testing algorithms that, based on 3D scans of your body, offer a fit better than any fitting room.

What else is on the horizon?

• Virtual fitting rooms and AR try-on – try on a bra through the app before you hit “buy”
• Next-generation biomaterials – lab-grown silk, mycelium fibers (yes, really), algae transformed into breathable fabrics
• Digital certificates of authenticity – NFTs and blockchain will verify that your set is an original from a specific brand, with a traceable record of the entire production chain
• Personalization beyond sizing – biometric modules that monitor body temperature and adjust the fabric’s “breathability” in real time (sounds like sci-fi, but the first prototypes already exist)

photo: eu.laperla.com

The sustainable fashion market, including lingerie, is expected to grow by an average of 9.7% annually until 2030. So it’s not just a whim of a few conscious brands —it’s a direction that will shape the entire industry.

Sin Si

fashion editorial team

Luxury Blog