The history of the Louis Vuitton brand

Louis Vuitton is now considered one of the most esteemed, recognizable brands, synonymous with timeless luxury. The LV monogram is a coveted and highly sought-after symbol in nearly every country around the world. Due to its immense and enduring popularity, is also one of the most frequently counterfeited in the world.

What were the origins of the Louis Vuitton brand?

Every story has its beginning: Louis Vuitton products made their debut on the market in 1854. At first, the brand was associated solely with the production of brown handbags adorned with the golden LV initials, but over time it grew stronger and expanded its range.

The founder of the brand was Louis Vuitton, who had the opportunity to hone his exceptional craftsmanship at Monsieur Marechal’s Parisian workshop.

He initially worked there packing, and in 1854 he opened his own shop offering court attire packing services for trunks (a trend popular in the 19th century). That was when he began experimenting and working on designing suitcases and travel bags. Even then, he was already specializing in fashion.

Louis Vuitton and the first bag like no other

The year 1858 marked a true breakthrough in fashion. That was when Louis Vuitton introduced an innovative rectangular suitcase made from a lighter material—the odorless canvas outperformed traditional leather trunks and set a new standard of quality.

The power of Louis Vuitton continued to grow rapidly—the founder’s legacy was not squandered. In 1892, management of the Louis Vuitton company passed to his son, Georges.

It was the descendant of the famous designer who expanded the audience for luxury products and opened the first store in London. From then on, the Oxford Street location enabled the brand’s global expansion.

Louis Vuitton with the iconic Monogram Canvas logo

The brand’s global popularity quickly led to attempts at counterfeiting, which inspired Georges Vuitton to design a special logo. In addition, the descendant of the famous founder also developed a unique combination lock for suitcases and introduced the first soft Louis Vuitton bag.

The power of the Louis Vuitton brand in the third generation

The year 1914 and the opening of the store on the Champs-Élysées in Paris further solidified the brand’s position worldwide. Luxurious bags and suitcases bearing the Louis Vuitton signature will likely never go out of style. This is sophistication reserved only for true connoisseurs of beauty

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