The Goldbergh brand is the winter queen of the slopes and an après-ski icon

The slopes in the Alps, February, perfect snow. And that distinctive silhouette: a fitted jacket with fur on the hood, glossy finishes, a runway-inspired cut. No need to guess, because it’s Goldbergh. In Courchevel or Aspen, it looks the same, because this brand simply stands out.

Goldbergh is a Dutch ski fashion phenomenon that, instead of focusing solely on technical parameters, chose something else: après-ski couture. Elegance on and off the slopes, for women who don’t want to choose between functionality and style. And it’s precisely this combination— sport plus luxury, performance plus glamour —that has led Polish media (Vogue Polska, social media) to start calling it the “winter queen of the slopes.” That description hits the mark: Goldbergh doesn’t dress the average skier, but a conscious, aspirational woman for whom a mountain getaway is also an opportunity to build her image.

photo: goldbergh.com

The Goldbergh brand is a fashion phenomenon on the winter slopes

Behind every “winter queen of the slopes” lies a unique story—and in the case of Goldbergh, it’s a tale of a rapid leap from an Amsterdam start-up to the catalog of top resorts across three continents. Today, their apparel is recognized throughout the continent.

photo: goldbergh.com

From a niche brand to a global player

Liny van Riet and Kaat van Acoleyen launched Goldbergh in 2014 out of simple frustration: the slopes were full of functional (read: boring) men’s clothing, while the women’s selection was limited either to technical jumpsuits or basic puffer jackets. The first capsule collection, about 10 jackets, landed in boutiques in Amsterdam and Rotterdam. Within two years, the brand entered Belgium and Luxembourg (2015-2017), then expanded to Alpine markets and Poland (around 2018).

Paradoxically, the pandemic accelerated growth: Goldbergh’s e-commerce grew by ~300%, as closed boutiques shifted shopping online. In 2020, the brand received the ISPO ” Best Ski Fashion ” award, and in 2022 opened its first boutique in Lech Zürs. In 2025, stores opened in Aspen and Kitzbühel, and a partnership with Vail Resorts provided access to 37 American resorts. Today, annual turnover is estimated at 20-30 million EUR. And this is very interesting from the perspective of brand development, as it shows how such fashion events can completely transform the future and, above all, the recognition of a company.

photo: goldbergh.com

Year	Event
2014	Start in Amsterdam, 10 jackets
2017	First men’s collection
2020	ISPO Award
2022	Boutique in Lech Zürs
2025	Expansion to the USA (Aspen, Kitzbühel)

Why do we love Goldbergh?

Goldbergh is not just a logo on a jacket—it’s an entire lifestyle, both on the slopes and at the après-ski bar. From the very beginning, the brand has focused on combining haute couture with ski functionality, creating a category it calls “après-ski couture.” These are outfits “from slope to drink”: elegant, in pastel colors (white, powder pink, gold), with feminine cuts, yet meeting all the technical requirements needed for skiing. That’s why the brand has become something of a symbol of feminine prestige on the slopes. It shows how boldly you can look sporty while maintaining a sense of style. And that’s why women all over the world have fallen in love with their clothing—especially the jumpsuits!

photo: goldbergh.com

Après-ski couture in practice

The brand’s philosophy is that you don’t have to change after skiing. Goldbergh Classic is the core line featuring the most recognizable models, where you’ll find the bestseller “Lisa Jacket” and the “Queen of the Slopes” collection with the iconic “Snow Queen Jacket” and “Gold Rush Pant” trousers. Goldbergh Sport is a more technical option for active skiers. There are also collaborations, with Moncler and Vogue, which add high-fashion prestige to the brand. These, among other things, have contributed to the broad sense of luxury that now surrounds Goldbergh!

Technology and sustainability are also about prestige!

Parameters? Water resistance of 10,000–20,000 mm water column, PrimaLoft insulation (100–200 g/m²), snow gaiter, skipass pockets. A new feature is Bluetooth-controlled heated gloves—smart and practical. Importantly, Goldbergh incorporates recycled materials and vegan leather, aligning with the sustainable winter fashion trend. Elegance doesn’t have to come at the planet’s expense. So if you want to be stylish, it’s important to stay warm too! After all, it’s hard to spend half a day on the slope and be freezing, right?

photo: goldbergh.com

Your path to becoming the winter queen of the slopes

The status of “winter queen of the slopes” is not just a logo on a jacket—it’s a set of conscious choices that blend style with functionality. Goldbergh can be an inspiration, but you don’t have to buy the entire collection to look and feel like you’re on a magazine cover.

Real purchase channels? Boutiques in Lech Zürs, Kitzbühel, Aspen; online at goldbergh.com. Prices are high (jacket 800-1200 EUR), so there’s an ongoing debate on social media: is “shiny” fashion snobbery or a thoughtful investment? The answer depends on how much you pay for image and how much for real warmth.

The brand is preparing to expand into Asia (Japan), with a growing focus on smart fabrics and e-commerce. Trends? Unisex, zero waste, even more tech in the seams. Treat Goldbergh as a starting point—build your own style, don’t just copy the catalog.