Aurora pens – design and captivating brand history

Few people realize that. Aurora pens have been manufactured for almost a century. Yes dear ones, in 1919 the first pen model of this remarkable manufactory came out into the world.

Love of design, feeling, beauty and culture – these are the values that have influenced the image of this Italian company for years. That is why the people who created it and continue to create it today are very unique personalities.

Aurora pens – what was the contribution of Albe Steiner?

Albe was intensely involved with the anti-fascist movement in Italy. He was the one who encouraged Italy to develop a modern visual culture.

Thanks to his involvement, remarkable models of fountain and ballpoint pens were created. Aurora had its own hero and rich personality, which in the post-war period was known in Italy for its collaboration with brands such as: Pirelli, Bertelli, Necchi, Arflex, or Lanerossi.

The next well-known figure creating the image of Aurora pens is Giampiero Maria Bodino. An extremely colorful and original man. Bodino is recognized as a designer of luxury goods, as evidenced by his collaborations with Gucci, Bulgari, Cartier and Dunhill.

Aurora pens and its history

In 1943, the bombing of Turin destroyed the company’s headquarters. Hence the relocation of production to the northern suburbs of the city, right next to the Abbadia di Stura monastery and Roman-era church.

Many businesses are conducted in the shadow of this phenomenal and spiritual monument. It gives an amazing setting and something that cannot be described in any words. The cultural and intellectual development of the monks, has a very edifying effect on the factories operating there.

Today, in the third millennium, the brand wants to continue producing with the highest taste, based on the long tradition and spirituality of the place.

Aurora pens – brand development research

The owners are constantly collaborating with the European Institute of Design and the School of Arts and Crafts in Turin. Because it is the youth who set modern and design trends, as well as analysis and research on innovative materials.

The company is the subject of research and discussion with regard to theses for students from various universities. In the department of economics and commerce, young people are working on case studies to get better results in the international marketing and image of Aurora pens.

Aurora pens – a unique gift for any occasion

We firmly believe that these are the products that are unique. And the uniqueness of the items makes them perfect for a dream gift! Feathers are a pretty traditional and tried-and-true idea, but the Aurora brand, is more than just a simple stencil.

Designed by Italian design masters, they are very popular among aesthetes and lovers of good design.

We must realize the originality and prestige of this famous manufactory. Therefore, let us always remember when looking for a special gift for another person. Because such are Aurora pens – with soul, artistry and great character.

Product – which shows that history and people have created something amazing and very peculiar.