In the last season of the Alpine Skiing World Cup, over 80% of the top ten athletes competed on skis from just a few premium brands, mainly from Austria, France, and the United States. This is no coincidence. That’s why today I’ll try to answer the question: which ski brands do professionals use?

For them, skis are not accessories …Read more

Three years ago, everyone was buying everything — apartments were selling like hotcakes, warehouses were popping up like mushrooms after rain, and even plots of land by the forest were finding buyers. Then came interest rate hikes, loans became more expensive, and the market slowed down. And now, here we are in 2026, at a moment many experts call a …Read more

Have you ever wondered, standing in front of Coach in the mall, whether that handbag really “counts” as luxury? You’re not alone. The brand with the distinctive “C” logo evokes mixed feelings—some place it alongside Michael Kors in the “accessible premium” category, while others defend its heritage and quality.

A few facts to start with:

• Founded: 1941, New York –

Chinese New Year is the holiday of holidays in China – fireworks, family reunions, weeks off work. But December 31st? Historically, just an ordinary workday. However, Guangzhou is rewriting these rules. The capital of Guangdong province, spread across the Pearl River Delta with a population of about 18.7 million, is reinventing the Western New Year’s Eve – and more and …Read more

Imagine the scene: a billionaire in a dark suit with no logos, a Patek Philippe watch without a gold bracelet, a car without chrome lettering on the hood. Silence instead of the roar of a V12. That’s what “quiet luxury” is—luxury that doesn’t shout, but whispers. And electric Bentleys fit perfectly into this trend.

“Quiet luxury”: luxury that doesn’t need