Louis Vuitton brand history

Louis Vuitton is a brand now considered one of the most respected, recognizable and identified with timeless luxury. The LV signature mark is a sought-after and highly desirable object in almost every country in the world. Due to its immense and constant popularity,Louis Vuitton brand is also one of the most counterfeited in the world.

What was the beginning of Louis Vuitton’s brand history like?

Every story has a beginning: the Louis Vuitton products on the market debuted in 1854. Initially, the brand was associated only with the production of brown handbags signed with LV’s golden initials, only to grow in strength over time and expand its product range.

The brand’s founder was Louis Vuitton, who had the opportunity to polish his unparalleled craftsmanship skills at the Monsieur Marechal factory in Paris.

It was there that he initially engaged in packing, and in 1854 he opened his own place with services for packing court attire into trunks (a trend popular in the 19th century). It was then that he began experimenting and working on designing suitcases and travel bags. Even then he specialized in fashion.

Louis Vuitton and the first bag unlike any other

The year 1858 brought a real breakthrough in fashion. It was then that Louis Vuitton launched an innovative rectangular suitcase made of lighter material – the odorless canvas won over the leather trunk and became a marker of new quality.

The power of Louis Vuitton grew rapidly – the inheritance of the brand’s founder did not squander the potential.In 1892, management of Loius Vuitton’s business fell to his son, Georges.

It was a descendant of the famous designer who expanded the audience for luxury products and opened the first store in London. Since then, the Oxford Street location has allowed the brand to expand widely around the world.

Louis Vuitton with the famous Monogram Canvas logo

The brand’s great popularity in the world soon began to bring with it attempts at counterfeiting, hence Georges Vuitton’s idea to design a special logo. In addition, a descendant of the famous brand founder also developed a special combination lock for suitcases and introduced the first Louis Vuitton soft bag.

The power of the Loius Vuitton brand in its third generation

The year 1914 and the opening of a store on the Champs-Élysées in Paris further established the brand’s position in the world. Luxury bags and suitcases signed Loius Vuitton will probably never go out of fashion. It is a refinement that only true connoisseurs of beauty can possess

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