Fashion

The activities of fashion brands have been going beyond designing collections for some time now. Global fashion houses are experimenting by introducing luxury-related services, experiences and products to the market. The Italian luxury fashion brand Fendi decided to take such action. It has established cooperation with a 5-star resort Puente Romano Beach Resort, to open the world’s first Fendi …Read more

More and more often in the fashion industry we see brands experimenting with their products. We hear, among other things, about record sales of the now famous Balenciaga “Full Destroyed” model – simply a pair of dirty, worn-out sneakers. We are witnessing how the boundaries of what fashion actually is are constantly shifting. One of such innovations that we have …Read more

The luxury brand Calvin Klein is known for selling high-quality sports clothing. For this reason, it invites famous athletes to many of its advertising campaigns. It does this to promote its products in the context of physical activity, a healthy lifestyle and sports spirit. These campaigns therefore aim to combine the brand image with the values ​​and aspirations related to …Read more

When he was appointed to succeed the late Virgil Abloh, there was a debate about the merits of his appointment. Although not a formally trained fashion designer, and a 13-time Grammy Award winner, he has proven that he is the right person in the right place. Pharell Williams’ debut as creative director of the Louis Vuitton men’s segment it turned …Read more

“Turn away from fur” campaign is an initiative led by PETA. Its aim is to promote awareness of the ethical and ecological aspects of fur farming encouraging people to stop wearing clothing made of natural animal fur. It was first presented to the world by models from Boss Models Worldwide on a “living billboard” on October 30, 1996. Recently, PETA …Read more