Fashion

You buy a Birkin for 15,000 euros, and after six months you find out it’s a fake. Sounds like a nightmare? For hundreds of collectors, it’s reality. The global counterfeit market reached a value of $467 billion in 2021, and Hermès is at the very center of this phenomenon.

Hermès is a unique case in the world of luxury. The …Read more

Summer doesn’t begin on the calendar, but at the moment you start planning your trip, browsing for inspiration, and imagining how you want to feel when you stand barefoot on warm sand. Women’s swimwear has long ceased to be just a practical item in your holiday suitcase; it’s now a full-fledged part of your fashion identity, just as important as …Read more

The global bathrobe market was worth around $4.2 billion in 2025. Forecasts predict $6.5 billion by 2034 (an annual growth of 4.89%). The premium segment alone? $3.6 billion now, $5.5 billion in a decade. What’s driving this boom? The “hotel at home” trend and the growing popularity of home wellness mean more and more people are looking not just for …Read more

Founded by James Jebbia in 1994 on Lafayette Street in New York, Supreme grew from a single shop serving skaters. Today? 17 locations worldwide, $538 million in revenue (fiscal year 2024), and an owner in the form of powerhouse EssilorLuxottica (acquisition completed in October 2024). Not bad for a skateboard boutique.

Supreme is the red logo and the Thursday ritual

In a world where brands compete for attention louder than ever, true power lies with those who know how to speak in a whisper. Vertigo Alpes is an example of a good company that, instead of chasing seasonal trends, consistently builds its own narrative, drawing from the raw aesthetics of the Alps, a sporting heritage, and modern urban sensibility. At …Read more