Aurora pens – design and the captivating story of the brand

Few people realize that have been produced for almost a hundred years. Yes, indeed—back in 1919, the very first model from this remarkable manufactory was introduced to the world.

A passion for design, emotion, beauty, and culture—these are the values that have shaped the image of this Italian company for years. That’s why the people who founded it and those who continue its legacy today are truly remarkable individuals.

Aurora pens – what was Albe Steiner’s contribution?

Albe was deeply involved with the anti-fascist movement in Italy. He was the one who encouraged Italy to develop a modern visual culture.

Thanks to his dedication, unique models of fountain and rollerball pens were created. Aurora had its own hero and a rich personality, which in the post-war period in Italy became known for collaborations with brands such as Pirelli, Bertelli, Necchi, Arflex, and Lanerossi.

The next renowned figure shaping the image of Aurora pens is Giampiero Maria Bodino. An exceptionally colorful and original personality. Bodino is recognized as a designer of luxury goods, as evidenced by his collaborations with Gucci, Bulgari, Cartier, and Dunhill.

Aurora pens and their history

In 1943, the company’s headquarters were destroyed during the bombing of Turin. As a result, production was moved to the northern suburbs of the city, right next to the monastery and Roman-era church of Abbadia di Stura.

In the shadow of this spectacular and spiritual monument, many businesses thrive. This creates an incredible atmosphere and something truly beyond words. The cultural and intellectual growth of the monks has a profoundly positive impact on the factories operating there.

Today, in the third millennium, the brand aims to continue creating products of the highest taste, rooted in the long-standing tradition and unique spirit of this place.

Aurora pens – brand development research

The owners maintain ongoing collaboration with the European Institute of Design and the School of Art and Craft in Turin. After all, it is the younger generation that sets modern and designer trends, as well as conducts analysis and research on innovative materials.

The company is the subject of research and discussion in relation to thesis projects for students from various universities. At the faculty of economics and commerce, young people work on case studies to achieve better results in international marketing and the image of Aurora pens.

Aurora pens – an exceptional gift for any occasion

We truly believe that these products are unique. And it’s this uniqueness that makes them perfect for a dream gift! While pens are a classic and reliable choice, Aurora is so much more than just a standard option.

Designed by Italian masters of design, they are highly popular among aesthetes and lovers of great design.

We need to appreciate the originality and prestige of this renowned manufactory. That’s why we should always keep it in mind when searching for a special gift for someone. Because that’s what Aurora pens are—full of soul, artistry, and remarkable character.

A product that proves history and people have created something truly remarkable and utterly unique.