A digitalized limousine for connoisseurs – the new BMW 7
Anyone who has seen the in person won’t immediately shout “Wow – it’s completely different from anything before!” Sorry to disappoint, dear fans of the legendary “Seven.” Unfortunately, this is a version that’s simply evolved in shape and refined in certain stylistic nuances.
German manufacturers believe that in a luxury limousine, ergonomics and customer loyalty to driving comfort are paramount. That’s why this exceptional vehicle is targeted at conservative premium and super-premium clients.
The new BMW 7 – don’t judge by looks, just take the key in your hand
Exactly, even the brand’s own enthusiasts found the car key—and everything it can do—more sensational. The digitized, modernist key is a classic embodiment of 21st-century trends.
This is something you haven’t seen before… a key with a touchscreen display is truly exceptionally luxurious. You can check the vehicle’s status and other information on it without even getting into the car.
Now, in addition to familiar features like window closing, we can also check the fuel level and even the current range.
There would be nothing extraordinary about it, so the Bavarian brand took it a step further and designed parking with the key! Using it together with the Park Distance Control system, the driver can easily maneuver the car into its spot.
Telephone system with wireless charging – of course, the new BMW 7 has it!
In many cases, it’s the owner of the new “Seven” who rides in the back. It’s not just a place to relax, but also a mobile business command center. BMW designers understand just how important this detail is.
Here again, a nod to modern technology. We can charge our phones without unnecessary cables or connections. The system features wireless charging and warns you if you leave your phone in the car.
There are also the standard two USB ports for fast charging of mobile devices. The new BMW 7 is also equipped with a modern Bluetooth connector for connecting two phones and an audio player.
What’s great is that the phone package includes Bluetooth Office with access to your calendar, SMS, and email.
What else is unique and innovative about the new BMW 7?
It might seem that the engineers from Bavaria have run out of innovative ideas. Nothing could be further from the truth! The manufacturer has introduced creative, digitized gesture control for the car. The iDrive Touch system has taken on a whole new dimension.
The driver can activate many functions with gestures that previously required the use of their right hand. The integrated 3D sensor in the car closely monitors our movements above the front center console.
With a single gesture, we can answer a call or adjust the radio volume. What’s more, everything is displayed on the main screen, and the system confirms each movement visually. Until recently, features like this belonged to the realm of science fiction, but today they’re available in a luxury limousine.
Is there anything else worth noting in the new 7 Series?
These are definitely modern laser headlights. BMW engineers promise a longer high beam range of up to 600 m. This seems particularly innovative, especially since it’s twice as far as standard headlights.
In addition to enhanced driving safety, the new BMW 7 features distinctive blue accents in its headlights. BMW Selective Beam
You have a new BMW 7 and you’re sitting in the back of the limousine?
The rear seat passenger has access to a 7-inch BMW Touch Command tablet, offering the comfort and ergonomics of numerous features reserved exclusively for ”7 Series” owners.
It’s not exactly a groundbreaking idea, but making the tablet portable is an interesting solution. With a single touch, you can adjust the comfortable leather seats, air conditioning, lighting, sunroof shade, and other luxurious and ergonomic features in this car.
Overall rating
The new BMW 7 is a unique for traditionalists. The car features a very muscular silhouette and is not as bulky as its predecessor.
Perhaps the most expensive in its class, but also highly innovative in many respects. The modern, digitized systems clearly demonstrate how much BMW’s engineers care about the brand’s development.
Perhaps a bit classic, but luxury lies in the details, which are clearly highlighted here and entice potential clients with their charm.
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